Loyalty and passion has kept me in business, says Bosa Lee
Bosah Francis Nonso, popularly known as Bosa lee, is a Nigerian Fashion content creator, Brand strategist, PR specialist and an Actor. In this interview, he spoke about his working relationship with Phyna, and his career journey.
What does your brand represent?
I’m a brand strategist, a Public Relations (PR) specialist. And I’m into content creation.
What are you working on?
I’m working on quite a number of projects at the moment, and I think the reason people should pay attention to me is because of the things in stock I intend to unveil soon.
I’m the one handing Phyna, so we have a lot of projects and I’m gonna be the head of the project. So people should actually pay attention to me to see how we progress. I as well have this fashion content project that I’m about to bring into the country. It would be the first of its kind here. It will be mind-blowing, I promise.
Tell us about your career journey…
I graduated from Ebonyi State University, where I studied History and International Relations. I never for once thought I would be a stakeholder in the entertainment industry, not until my final semester in school. Around that time, ASUU was on strike.
When the strike started, I had to reach out to one of the persons I looked up to, who was a blogger at that time. I expressed my interest in blogging. He accepted to employ me as a writer and coached me. Funny enough, I’ve not done anything in this field prior to reaching out to him, but he took a chance on me and placed me on salary.
So, the first month working for him, he saw the conversion on the website and he was impressed due to the viral content I was creating, and the traffic my outputs were drawing to his brand. I did stories that appealed to people, including that of my friend, a charcoal seller.
Six months after handling the blog, he handed it to me, saying it was now mine and I should start my life with it. Remember, I never knew entertainment would be a big deal for me. Throughout my days in the university, I never attended any show. But the blog changed the story. I went from 0-100, earning accolades for being one of the top bloggers in Ebonyi State. From there, I realised I have passion for this, and I continued from there.
I ventured into organising beauty pageants, partnering with event organizers. I later moved to Lagos through my National Youth Service Corps (NYSC) programme, from where I started an online TV. My first event was Funny Bone’s show at Eko Hotel, and my logo was on the backdrop of the event. It was a great feat for me, so I invested more energy into it.
How did you meet Phyna?
A friend of mine, sometime last year (2022), called me and said he would love me to handle the page of someone going for the BBNaija show. The person happened to be Phyna. I agreed to work with her because I was convinced of how far her brand could go.
It wasn’t about the money at all, and I had this much belief that we were going to achieve a lot together. Lo and behold! She got into the house, and got this massive love, and interestingly, she was crowned the winner of the edition’s BBNaija show. That was a great feat for me.
What gave you the conviction that Phyna would do well on BBNaija?
I’m someone that goes with his spirit. Phyna wasn’t the first BBNaija contestant to approach me for my service. But when she did, I was able to analyze her, and the potential she has. I first went through her TikTok page, and from there, I was exposed to the street energy that defines her. I saw myself in her, she was doing what I wanted, and I was doing what she wanted too.
Describe your experience working with Phyna…
I think why a lot of people have problems with entertainers is that they go with expectations and entitlement. If you are working with any, and these things are part of you, trust me, you will eventually get tired and be disappointed.
What has actually helped my working relationship with her was that I defined why I agreed to handle her brand, and I genuinely love her brand, which birthed the passion I have working with her. She’s also a very humble person, and that didn’t change even after she won the show.
What has helped you in building a healthy relationship with your clients?
I think it is understanding, and loyalty. These are the things that have kept me in this game, and it has sustained my relationship with relevant people like Zfancy. Arguably, most of the connections I have today was through him, and it’s all because I’m loyal to him.
Do you think people should get paid for promoting political candidates?
It is morally unjust, and selfish to influence people’s action in voting a political candidate that paid you to market them. If you have conscience, you would realise that it’s not a fair thing to do.