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Maxtreme Inc. partners with Capital Cixteen to monetize content for African Creators

By Guardian Nigeria
08 September 2022   |   10:56 am
Maxtreme Inc., a Label Services and Public Relations firm based in Lagos inks a partnership agreement with Capital Cixteen, a Creative and Talent Development agency to help African creators monetize their content, gain visibility and placement to boost the creators brand equities. Marvel Umoh, the co-founder of Maxtreme Inc. speaking at the partnership signing in…

Maxtreme

Maxtreme Inc., a Label Services and Public Relations firm based in Lagos inks a partnership agreement with Capital Cixteen, a Creative and Talent Development agency to help African creators monetize their content, gain visibility and placement to boost the creators brand equities.

Marvel Umoh, the co-founder of Maxtreme Inc. speaking at the partnership signing in Lekki, Lagos expressed his delight and welcomed Capital Cixteen on board as partners to drive the monetization of content for African Creators. The partnership is strategic with Capital Cixteen history rooted in the development of key creators in Africa such as Davido, Dr. Dolor, Asake, Teni, Hotkid just to mention a few.

Responding to the new partnership, Eric Chargie Akwajie, Executive Director, Capital Cixteen said “We at Capital Cixteen are glad to be having this partnership with an efficient and a top music business firm like Maxtreme Inc. “We admire their courage and resilience in pushing African music and talents.”

He went further to state that “We started Capital Cixteen years back, with a major goal of developing and helping talents reach the different milestones of their career, and it’s only right to join forces with a company with a like-mind like ours.”

The partnership between Maxtreme Inc. and Capital Cixteen is aimed at supporting the next generation of talents championing the music scene in Africa and beyond. Both companies are looking forward to solving the difficulties of monetizing African Artistes’ music and their brand by ensuring they are well informed and helping the artistes reach large audiences to generate revenue for their music.

Maxtreme Inc., highlights “collaboration” as one of its core values. And in the past, the Public Relations firm has partnered with important players such as Boomplay Music, Trace TV, Godwin Tom, and Audiomack among others to support the growth of African creators.