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Nigerian Breweries: Bringing happiness closer to Nigerians this festive season

By Guardian Nigeria
02 January 2022   |   2:45 am
With a record 75 years as a pioneer company in the country's beverage industry, The Nigerian Breweries Plc is renowned for consistently leading the game in providing exciting and remarkable experiences for consumers during different festive seasons. The last festive season was not any different. The Nigerian Breweries' rich tradition of promoting consumer happiness was…

With a record 75 years as a pioneer company in the country’s beverage industry, The Nigerian Breweries Plc is renowned for consistently leading the game in providing exciting and remarkable experiences for consumers during different festive seasons. The last festive season was not any different. The Nigerian Breweries’ rich tradition of promoting consumer happiness was expressed by making free drinks available to every attendee of the different ‘Detty December’ concerts that were held at different locations in Lagos last december.

Over the years, the company has steadily won the hearts of Nigerians through its dynamic, consumer centric program and is known for spreading love, optimism and happiness among Nigerians at every point in time and especially during the festive season. The year 2021 is no exception as the Company recognized the availability of top-notch beverages as being extremely important for Nigerians to enjoy the festive season to the fullest, hence during the yuletide, thousands of Nigerians who attended the ‘Detty December’ Concerts sponsored by the Nigerian Breweries Plc were provided with drinks/beverages at absolutely no cost.

Spectacular Festive Concerts headlined by Legendary Musicians; Wizkid, Davido, Patoranking, Neyo and Asa, Burna Boy, Mayorkun and P-Square and which were highly anticipated and heavily attended last December, such as the Orange Concert, The Throne Day Concerts, Gen Z Republik concert, The Savage Concert, The Flavour Home Coming in the East, Rhythm unplugged Concert were all stocked with drinks from Nigerian Breweries.

Widely consumed by millions of Nigerians weekly, Drinks from the Nigerian Breweries are Nigerians’ top choice when it comes to excellent beverages. Various Nigerian Breweries award-winning brands – Fayrouz, Amstel, Tiger, Star Radar, Gulder, Despe, Heineken and Legend, all of them people’s favourites and known for their superior quality and superb taste – were freely distributed at the Concerts. The Company’s free beverage distribution during the festive season was launched with the goal to enhance Nigerians having fun-filled moments and making passionate memories as they enjoy the excitements that come with the festivities of Christmas and New Year Celebrations.

The Nigerian Breweries undoubtedly helped to light up the festive season and added significantly to the cheer and merriment of the end of the year/new year celebrations, putting huge smiles on the faces of a lot of Nigerians. The Company’s commitment to and strong passion for customer happiness is exemplified in its penchant for animating festive seasons through different inclusive, impactful and generous social campaigns that leave many Nigerians with their favorite drinks at the tips of their fingers. These are hallmarks of a company that pays attention to its customers and constantly seeks avenues to serve and meet their needs better.

The Nigerian Breweries is unmistakably a pioneer company whose continued successes are hinged on the evergreen principles of enhancing collectivity, togetherness, and fostering unrivaled social connectivity among Nigerians.

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