Mobile phones provide Internet access to 82% Nigerians
GOING by the latest insight into Nigeria’s burgeoning telecommunications sector, about 82 per cent of residents in the country, now access the Internet via their mobile phones.
A report titled: Internet Goes Mobile, from Ericsson ConsumerLab, informed that mobile phones by far remained the most popular device to access the Internet and use content services in Nigeria. Already, statistics from the Nigerian Communications Commission (NCC), which puts the number of active telephone subscriptions at 142 million, said 83 million Nigerians are now on the Internet, as at February 2015.
The Ericsson report however, disclosed that 45 per cent of the population use laptops/desktops, while tablets provide Internet access for 44 per cent of Nigerians.
Giving further insights into the research, Head of Ericsson’s sub-Saharan Africa region, Fredrik Jejdling, in Lagos, on Wednesday, said the significant use of mobile broadband on mobile phones, PCs and tablets provides consumers with more mobility, further allowing them to remain connected and updated wherever they are.
According to him, Internet users in Nigeria mostly perform online activities on their mobile phones. He said 94 per cent of consumers use social network sites and 93 per cent browse the Internet on their mobile phones.
The Ericsson boss said the usage of online activities on laptops and tablets is lower than on mobile phones. “Only 44 per cent of consumers use social network sites and 50 per cent browse the Internet on their PCs”, he stated.
Meanwhile, the study also showed that Nigerians are interested in a greatly connected future. Some of the future technologies and services that Nigerians are interested in include connected homes and cars, social discovery, multi screening and P2P sharing.
According to the report, 70 per cent of consumers are interested in having homes and cars that are connected to Internet. Jejdling said the high level of interest in staying connected constantly highlights the fact that Nigerian consumers would like to lead a more networked life.
The Ericsson report noted that having access to relevant information at any time and location has become integral for consumers across the globe, stressing that Nigeria is no different, with its growing economy and a population that is eager to explore new ways of performing different activities.
“Irrespective of their location, users want to remain connected with messaging and calling, updated with browsing and social networking and have access to entertainment. Users expect good services, wherever they are”, the report noted.
Ericsson, which stated that it used both quantitative and qualitative methods to gather information for the report, including data compiled through a total of 1,653 face-to-face interviews with Nigerians between the ages of 15 to 69. It disclosed that the research sample represents 30 million people between social economic classes (SECs) A-D in metropolitan areas, representing about 40 per cent of Nigeria’s urban population.
The interviews were selected by random sampling and conducted across the country in Lagos, Kano, Ibadan, Kaduna, Port Harcourt, Enugu and Abuja.
Ericsson submitted that the availability of good network and voice quality drives up consumer satisfaction. It stressed that 56 per cent of mobile phone users are satisfied with data speed and voice connection quality, stressing that over 50 per cent of those who switch between wi-fi and mobile broadband do so due to changing locations or the availability of connections.
The report discovered that around 66 per cent of the working population in Nigeria rated the need to remain updated as important, while 45 per cent rated the need to remain accessible as important