Chivita has been recognised for its innovation and impact on the fruit juice industry.

The brand won the Outstanding Juice Brand of the Decade at the MarketingEdge Brand and Advertising Excellence Award for its several years of consistency and dominance in the market.

According to the organisers of the awards, the recognition highlights the impact of the Chivita brand on the juice industry as well as its consistent focus on superior value, quality, innovation, strategic engagement and consumer satisfaction that have driven preference for the brand over the years.

It noted that the award is also in recognition of the brand’s odyssey to becoming the reference point for premium quality fruit juice in Nigeria over the last decade as well as being at the forefront of promoting the benefits of daily fruit juice consumption.

Speaking after receiving the award, Marketing Director, CHI Limited, Toyin Nnodi, commended the organiser of the awards for recognising the brand’s strides as a market leader in the juice segment.