Chi Limited is reinforcing its relationships with trade partners to ensure the sustained success of its brands within Nigeria’s competitive market.

This initiative was highlighted at the company’s 2024 Distributor Conference, under the theme, ‘Break Boundaries, Exceed Expectations’, where CHI Limited recognised the significant contributions of its long-standing distributors.

During the event, the company celebrated outstanding trade partners from various regions, acknowledging their commitment, dedication, and impressive performance in sales growth, brand promotion, and market expansion.

The Managing Director of CHI, Eelco Weber, emphasised the pivotal role of these partnerships in the company’s development.

He said by bolstering these essential partnerships, CHI is poised to enhance its value chain and continue its trajectory of growth and success in the Nigerian market.

“Our success is a result of the collaborative spirit that has fueled our growth,” stated Weber.

The Chief Commercial Officer at Chivita|Hollandia, Bola Arotiowa, explained that the conference aims to strengthen connections with distributors, allowing for the sharing of insights and objectives to propel mutual achievements.

“Our distributors are vital to our operations; their relentless efforts in distributing our products, promoting our brands, and broadening our reach across the nation are invaluable,” said Arotiowa.

One of the highlights of the conference was the recognition of Hajiya Bilikisu Saida, CEO of Smabirm Nigeria Limited, who received the Outstanding Distributor of the Year award for the North 1 region, along with a reward of two million naira worth of Chivita|Hollandia products.

Saida expressed her gratitude and enthusiasm, noting that such acknowledgments serve as strong motivation for increased effort, which benefits both the distributors and the company overall.