The National Institute of Marketing of Nigeria (NIMN) has entered into a partnership with the Lagos Business School (LBS) to drive research on data, diaspora investment and capacity building that will enhance businesses and economic growth.

Announcing the partnership yesterday in Lagos, the President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang, said the marketing industry contributes largely to the Gross Domestic Product (GDP) of the country, adding that the entire estate that marketing as a profession is sitting on is huge.

He said the partnership with LBS is strategic, as it will enhance the entire business ecosystem and the economy at large.

The NIMN president said the cardinal points of the partnership is driving research to present data that the country can evaluate and bring meaningful insights into not just the profession, but also the country and businesses.

Enang also stated that the partnership would get the best out of people through capacity growth as well as ethical leadership and intellectual property to enhance business growth.

“We are setting up what you would call NIMN diaspora and we are already putting a framework together. It’s about how our members and also marketers of Nigerian origin and African origin who are in the diaspora, will be able to find a way to impact those back home,” he said.

The Chief Marketing Officer at LBS/Pan Atlantic University (PAU), Nsima Ogedi-Alakwe, said this partnership would transform marketing p According to her, those who have left the country are gaining knowledge and transferring it to Nigeria, which she said is also drawing foreign partnership and investment into the country in the area of trade, collaboration, skills development and education.