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‘Why we control the bulk of Nigeria’s foam business’


Sara foam

The Chief Executive Officer, Sara Products, Hussein Safa, has said the Sarafoam brand controls a major share of the foam market in Nigeria, due to the company’s strong culture that puts the people first.

Speaking with newsmen in Lagos, at the ‘Sarafoam Appreciation Day’, to mark the end of the year, Safa said the foam brand has become popular among professional practitioners in the hospitality business.

According to him, the company controls about 70 per cent market share of Nigeria’s foam industry, and produces over 350 metric tonnes of foams locally per month.


He said: “We have been able to build suitable client base ranging from government parastatals, private organisations, to the general population in the marketing region and there is a huge room for more penetration.

“The constant use of the most technically advanced manufacturing facilities and tough quality control measures has earned Sarafoam brand products a leading and unique name in the hospitality business.

“We have become a common brand amongst leading hospitality business professional practitioners. Sarafoam controls a sizeable percentage of total quality foam produced In Nigeria, apart from neighbouring countries.”

Speaking further, the CEO noted that the company has in its employ over 600 staff and expatriates that were locally sourced in Nigeria, which they have consistently trained to be the best hands to maintain standards.

“You cannot spend so much money doing business when your staff are not well-exposed. We bring in expatriates to train our staff whenever we buy a new equipment or deploy the latest technology in our.

“Sarafoam prides itself in hiring the best hands in technical professionals and well experienced management team to actualities the Idea of a truly indigenous foam company and a household name among the top foam brands in Africa.”

“At Sarafoam, our promise is to be the best quality foam at the most affordable prices In Nigeria. Keeping this promise is the reason why we are continuously investing in high efficiency production machines manned by well experienced professionals’ to meet the increasing demand of our customers,” he said.

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