Articles by Lolade Adewuyi
4 Mar 2020
Nigerian music had one of its best advertisements in Berlin on Monday night, February 24, when Asa played to a packed, standing-room-only audience, inside the Heimathafen Neukoln hall on one of the stops for her 2020 European tour. Berlin was the third stop on her six-city German tour this month. It was a performance that…
16 Aug 2019
Not many people in the world have led a sports franchise to win a major trophy. No African has been as successful on the global stage like Masai Ujiri has in leading...
26 Jul 2019
When a nation’s leaders see a vision and work towards achieving it, they set their people on a path towards self-reliance. In July 2017, former Information and Culture Minister, Lai Mohammed made a statement that generated a ripple effect in the sports industry. “We will amend the NBC code to ensure that our Premier League improves. We will make sure that in the Code if you spend one million dollars to support a foreign football club like Manchester United in Nigeria, you will not be allowed to air that programme unless you spend 30 per cent of that money to promote Nigeria’s league,” he said. I wrote about it in August (Can protectionism rescue Nigerian sport?), exploring how it can be achieved.
12 Jul 2019
As the Pharaohs bade farewell to the 2019 Africa Cup of Nations last weekend, it brought about a fall in the average attendance at the continent’s showpiece football tournament.
28 Jun 2019
As the Africa Cup of Nations in Egypt enters its second week, lots of buzz is being generated on social media platforms by the tournament. Fans cannot get enough of the action and are turning to their second screens to share the excitement and the controversies with their networks. Sponsors are also plugging in to…
14 Jun 2019
Two personal bests at the NCAA Championships in Austin, Texas, have placed Divine Oduduru on the world stage as one of the top athletes to watch ahead of the World Championships in Doha. Winning the sprint double in world leading times means that the 22-year-old Delta State native is no longer a hidden gem but…
31 May 2019
“If you don’t want to dream big, then there’s no dream at all.” – Masai Ujiri This week the Toronto Raptors begin a historical attempt at winning the NBA Finals title at the expense of the Golden State Warriors. It is the first time in the 24-year history of the Canada-based franchise that they have…
17 May 2019
The FIFA Women’s World Cup France 2019 is less than three weeks to its kick off on June 7. This year’s tournament has already gotten the buy-in of leading global brands who are building good momentum for the women’s game with their campaigns.
3 May 2019
Last week, I was invited by StarTimes to a private chat with former Super Eagles captain Austin Okocha at the Southern Sun in Ikoyi.
19 Apr 2019
Following the picturesque draws of the Africa Cup of Nations held in Cairo, Egypt, last week, there is interesting news that broke afterwards with regards to the free-to-air rights of Egypt 2019 as awarded by the Confederation of African Football (CAF). After its Executive Committee meeting, CAF announced via a communiqué that the African Union…
5 Apr 2019
Dressed in the best suits and evening gowns, the Nigeria Football Federation Awards ceremony on Monday night was a gathering of the who’s who in African football. As the legends of the 1994 Super Eagles squad made a glorious entrance on to the Eko Hotel stage to receive commemorative orbs, the nostalgia of their feats…
22 Mar 2019
Last week I attended the Integral European Football Week in Ijebu Ode where more than 300 young men between the ages of 13 - 18 from 16 teams worked hard to impress European scouts in hopes of landing a trial. There were several striking performances with some stand-out talents in the teams on parade at the Dipo Dina International Stadium. The young men played out their hearts and provided proof that indeed there exists a great production line of young footballers that could power a football industry in this country.