Dufil Prima decries reading decadence among students
Dufil Prima, producers of Indomie has stressed the need for parents to encourage their children to improve on their writing abilities. This, according to the firm would improve their aptitude, thereby ranking them best among their peers globally.Head of Marketing, Indomie, Mr. Manpreet Singh, described writing as a skill that could be developed through reading and less concentration on the social media.
Singh who spoke at the presentation of gifts to winners of Indomie Fan Club (IFC) story writing competition, said, the initiative was designed to instill writing habit in students.
“We have noticed that pupils’ reading and writing habits are being endangered by social media and other social distractions. But Indomie feels that something must be done to salvage the situation. Hence, the reason for creating a writing competition for fan club members.
“It is the belief of our great brain that children are future leaders. And to effectively play in that future, they need the ability to effectively think, write and speak.
The IFC story writing competition is a child engagement initiative from the stable of the Indomie brand, which is targeted at enhancing the writing and creative skills of students who belong to Indomie Fan Club across 3,000 schools in Nigeria.
While the competition lasted, the participants were asked to submit beautiful crafted stories of about 300 words each to schools hosting the IFC, using indomitable cartoon characters as subjects of their writings.
The competition, which began on July 20 ended in September, with over 41,000 entries. At the end of the competition, six winners emerged in the highly competitive contest.
The first three national winners for the competition were: Shepherd Duru of Great Flourish Ville School, Salako Oluwatimilehin of Galilee Junior School and Okafor Chiagoziem of Great Flourish Ville School. Three other regional winners: George Chukwukaima of Child Prime Onyx School (Lagos regional winner), Ettu Ayanfeoluwa of Cornerstone Model School (Ogun regional winner) and Ezugwu Favour Chiagozie of St Bartholomew School (Abuja regional winner) also emerged during the event and were rewarded by the organisers.