Features  |  Media  

Firm births new products, unveils brand ambassador

By Editor |   27 November 2018   |   4:11 am  

Chioma Akpotha

As part of efforts towards repositioning Nigeria in the world map of industrialization and strengthening their leading position in the foods processing industry, Erisco Foods Limited has introduced three innovative products into the Nigerian market. The products include the new improved natural Erisco, Ric-giko and Nagiko brands of tomato paste, Nagiko 3in1 Garri mix (first of its kind) and Erisco milk cubes.

While speaking at the event, which held at the corporate headquarters of Erisco Foods Limited in Lagos, President/Chief Executive Officer of the firm, Chief Eric Umeofia, called on Nigerians to always patronise ‘made-in-Nigeria’ products to grow the economy.

He said, “The new improved natural Erisco, Ric-giko and Nagiko brand of tomato paste that is wholly made in Nigeria were creatively designed and produced to curb the incessant health challenges experienced by Nigerians as a result of the consumption of sub-standard tomato paste imported into the country from China.

“It is disheartening to know that Nigeria is the biggest importer of tomato paste in the world whereas over 75 per cent of our locally harvested fresh tomatoes get wasted in the hands of our farmers annually due to lack of industrial usage, but Erisco Foods Limited has come to stem the tide by taking the tomatoes off the farmers and converting same into tomato paste.

“The Nagiko 3in1 Garri Mix is the first of its kind as Erisco Foods Limited is the first company to produce this whole on-the-move meal. The product is a mixture of Ijebu garri + sugar + milk and was developed to provide a balanced whole meal to Nigerians and the products are healthy, produced in the most hygienic environment and affordable per pack.

It is good value for your money. Erisco milk cubes are designed to nourish and sharpen the brains of Nigerians to make them even more productive.”

The highlight of the event was the unveiling of Chioma Chukwuka-Akpotha as the Brand Ambassador of Erisco Foods Limited to which the Executive Director Operations of Erisco Foods Limited, Mr. Nnamdi Umeofia, described as perfect choice taking into consideration her pedigree, good reputation, good family values and hard work which she will bring to bear to positively influence Nigerians to always believe and patronise ‘made-in-Nigeria’ products to aid Nigeria’s industrial development.

In her response, Chukwuka-Akpotha commended the management and staff of Erisco Foods Limited for finding her worthy to be the Brand Ambassador of the foremost industrial giant and pledged to put in her best to make Nigerians see reason why they must patronise Erisco Foods products to grow the economy.

She noted, “For our manufacturing sector to develop like what obtains in advanced countries, we must support ‘made-in-Nigeria’ products, not only in words but by action. We must encourage local manufacturers to thrive. Now government is focusing on the need to buy made in Nigeria products, which must go beyond simply telling people to buy the products, but showing themselves by example in terms of patronage and actually using these products.”

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