Verdant Zeal Group Ltd, a leading marketing communications Group, is set to host the 2024 Innovention Series themed, “Implementing AI for Marketing Excellence and Impact.”

The virtual event, which marks the 12th edition of the series, holds on October 24, 2024.This edition aims to inspire marketing professionals, business leaders, and stakeholders on how Artificial Intelligence (AI) can be integrated into marketing strategies to achieve excellence and impact, will have

Executive Vice Chairman Verdant Zeal Group, Tunji Olugbodi, noted, “the Innovention Series is committed to advancing thought leadership on the nation’s critical economic and business challenges. This year, our focus on AI comes at a crucial time when businesses are seeking more efficient and innovative ways to connect with customers. We believe this series will provide actionable insights for driving marketing excellence and positioning companies for long-term success in the digital era.”

The keynote address will be delivered by the Head, Centre of Intelligence of Things at the University of Bolton, Celestine Iwendi. He will provide deep insights into the transformative potential of AI in marketing and discuss emerging trends in the field.

According to Iwendi, “AI is not merely a tool for efficiency; it is an enabler of creativity and innovation that will reshape the future of marketing. The ability to harness AI’s potential will define the next generation of marketing leaders.”

Anchored by President of Power Talk Services, TemiloluwaAwonbiogbon, the 12th Innovention Series will have CEO Caladium Consulting, Ayo-Bankole Akintujoye; CEO of HerVest, Solape Akinpelu and Community Marketing Manager at MANO, Adeola Adenuga, as panelists.

Verdant Zeal Group will also host the Innovention Campus event on October 21, 2024, at Olabisi Onabanjo University, Ogun State. With the theme: “Machine Learning and Hyper-Personalised Marketing,” the campus event aims to engage young professionals and academics in exploring cutting-edge AI strategies applicable to the marketing industry. The campus event will have participants from the host institution, Olabisi Onabanjo University, Babcock University, Covenant University, Caleb University and Abraham Adesanya Polytechnic.

Key speakers for the campus event include, CEO Niteon, Tony Nwose; expert in Artificial Intelligence and Machine Learning, Nzenwata Jeremiah and Associate Director, Brooks and Blake, Oludare Ogunyombo.

Their sessions will delve into the fundamentals of Machine Learning and Hyper-Personalized Marketing, while exploring the AI technologies currently being adopted by major industries in Nigeria.

Over the years, the Series has grown to become one of the nation’s premier thought-leadership platforms, bringing together experts from both the public and private sectors to discuss strategic issues that shape the nation’s economy and development.