The MTN Best of The Streets, a collaboration between MTN Nigeria and D’banj’s CREAM platform, was held on Wednesday in Lagos. Aimed at discovering and showcasing untapped talent in grassroots communities, the initiative was also reactivated with a pool prize of N250 million. 

This year’s edition was bigger with over 2500 creatives set to be rewarded and showcased.

While speaking, Dbanj disclosed that: “The CREAM Platform provides solutions and services for talents, creatives and entrepreneurs. And it grants them convenient access to showcasing their skills and content monetixation.

“We have changed lives and now with our newly launched distribution arm and creative grants, we are not just discovering talents, we are giving them the tools to take them global. This year’s MTN Best of the Street is bigger and better.”

Notable names who graced the event included Chris Anokute, a Music Executive who discovered Katy Perry, Muni Long and Rihanna, Dandizzy, Matthew Ohio, Lagos State Commissioner for Youth, Mobolaji Ogunlende and Obi Asika, alongside other industry leaders and creatives.

The event had insightful conversations and discussions around the benefits of the initiative and how many would be impacted by its benefits. Some key stakeholders also aired their views lending their voices to the dialogue as the initiative launched on a grand note.