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Neveen Dominic storms Nigeria with new brand of cosmetics

By Eseoghene Laba |   02 April 2019   |   4:03 am  

Dominic

Canada-based South Sudanese entrepreneur and philanthropist, Neveen Dominic, is set to roll out her brand of cosmetics, Neveen Dominic Cosmetics, in Nigeria. 

The actress, who recently broke records by being the first South Sudanese actress and film producer to feature in Nigeria’s Nollywood, has her eye set on Nigeria for more than the entertainment industry. 

According to Dominic, her cosmetic line is launching in Nigeria and Ghana this year as part of the Foundation Domination World Tour.

Dominic, who recently wrapped the shoot of the TV series, It’s A Crazy World in Nigeria, explains that the cosmetic line is all about empowering women, which lines up with her journey through life as a South Sudanese refugee as narrated in her autobiography Beauty From The Ashes of War.

Explaining further, Dominic, who is based in Calgary, Alberta, Canada, she said that the idea is not just to empower women, but also to encourage them in terms of boosting their self-confidence and inspiring them to pursue their passion and dreams regardless of the challenges they may be facing.

According to her, “I was in Nigeria for a couple of weeks and from my encounter, I really admire Nigerians in the sense of their management skills. From my interactions, I have known so much about what is going on in the country and how people are so desperate to find opportunities, which over in Canada or in the States, are readily available. When I see how hungry people are to work hard and to bare their lives or to follow their passion, it is really inspiring to me.”

As a result, Neveen Dominic Cosmetics will roll out a series of activities which will include make up training sessions, motivational shows, fashion parades, a digital challenge which will reward makeup artistes, and a host of other activities.

“I am very excited about Nigeria,” she said. “There are lots of beautiful black women here that I really want to connect with and I want them to use my products. I’m looking at launching formerly later in the year and I’m looking to connecting with more people. Many hair stylists and makeup artists have already been contacting us in Canada and it’s surprising for me that they’ve already heard about the brand and some of them have even written articles about it. Nigeria has a big market and I definitely want to tap into it and connect with more black women here,” she enthused.”

“We really value good quality and good ingredients into our formulas and it is our essence in terms of the quality of the product that we carry,” she added. “We want our clients to have that celebrity glow, feeling confident in themselves when they look in the mirror. That is what fuels our passion for what we do.”

Dominic who rose from the ashes of war in South Sudan, suffered bullying and discrimination over her skin colour during her refugee journey in Egypt, leading her to provide an opportunity for dark-skinned people to celebrate their complexion.

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