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Showcasing ‘African pride’ at Samsung Africa Forum


President and Chief Executive Officer, Samsung Electronics Africa, Regional Headquarters, Yoo Young Kim

The African continent has been reassured of Samsung Electronics’ commitment and unifying vision to making life easy and affordable for all, through its new, innovative range of products. This was made known at the eighth annual Samsung Africa Forum, held last weekend in Cape Town, South Africa.

President and Chief Executive Officer, Samsung Electronics Africa, Regional Headquarters, Yoo Young Kim, said the company was in a paradigm shift and would collaborate with the media to realise its goal.

According to him, “We will listen to what the media has to say, bearing in mind the theme of this year’s forum ‘One Pride.’ The lion is known as the ‘king of the jungle’ in Africa and its family, or pride, works as a unit for the betterment of all its members. In much the same way, the theme for this year’s event is ‘One Pride’ and represents how Samsung and its partner networks continue to work together to be the leaders in the region’s consumer electronics market.”

Also, Lead Public Relations, Public Affairs and Corporate Citizenship, Samsung Electronics Africa, Sthe Shabangu, said the forum was a platform to help the company realise its goal of enriching customers’ lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for all. She said the African region is vital part of Samsung’s global business, hence the company’s showcase of new products selected specifically for the unique needs of African customers.

“With the expected continuous growth of this market in 2017,” Shabangu noted, “Samsung Electronics aims to lead the continent’s development in the consumer electronics space. Samsung Electronics values building strong relationships with our customers, partners and stakeholders in order to further grow the brand in this unique and exciting consumer landscape.”

Director of Operations, Samsung Africa, South Africa’s Hlubi Shivanda, stated that due to economic challenges across the globe, the world was in a state of flux as people were more cautious of how they spend money. He reiterated the need for a unified Africa as “Our survival is dependent on unity, loving the people next to us; this is what inspired us at Samsung; looking at what we can do to make your world better and in return what can you do for us? We are all in this together. From this moment onward, we will begin shaping a new legacy. Samsung is a company that does not try to dictate to a community about what it needs but rather, it tries to learn, listen and respond to the needs of each community.

“It is not only about product but we have the passion to improving lives of the people of this continent. It can only work if we are open to each other, creating wealth for each other as one pride.”

Also, Regional Product Manager, Visual Display, Mr. Chaun Paul Reddiar said Samsung had remained number one in Africa for more than 10 years in terms of electronics sales. On some of the products on display, Shivanda said, “We spent a lot of time perfecting the TV experience, developing new technology to ensure visually perfect picture quality and contrast. The new quantum dot (QLED) TV presents a true in life colour.”

He said among the many features, the QLED displays quality from any viewing angle, has no gap wall-mount, 100 per cent colour volume, screen and sound mirroring from mobile to TV and so on.

Regional Product Manager, Digital Appliances, Mr. Sunil Gupta, said Samsung focuses on products that can impact lives, and the new innovative range of home appliances say more about the company’s intention.

While highlighting about the wind-free smart air-conditioner, which consumes 72 per cent less energy than the faster-cooling ones, Gupta said it was developed with tropical weather conditions in mind, with a 10-year warranty.

“The new Samsung R99000 Fridge with four fold doors has a temperature control for each comportment, two separate evaporators – the freezer and the fridge, and five convertibles,” he added.

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