Rising transportation costs and limited access to comfortable, affordable ride options have become persistent challenges for urban commuters. With the cost of living increasing in many cities, a significant portion of daily expenses is directed toward transportation.

A study by the African Development Bank highlights that transportation can take up to 30% of a household’s income in certain regions, leaving many commuters struggling to find cost-effective alternatives without sacrificing comfort.

Affordability isn’t the only concern; comfort and reliability also play a crucial role in determining commuter satisfaction. Many traditional ride-hailing platforms offer shared rides that may be overcrowded, reducing personal space and comfort. According to a recent survey, 55% of ride-hailing users reported dissatisfaction with the lack of comfort during their journeys, feeling that “existing services often prioritize efficiency over the commuter experience.” This gap leaves riders seeking alternatives that better suit their personal needs and preferences.

In response to these issues, Along offers a fresh solution. “We saw a real need for a service that balances affordability and comfort,” says Omonibo Endurance, COO of Along. “Along was built to meet those needs, offering a cost-effective, comfortable, and reliable service that commuters can count on. To achieve this security all users both riders and drivers have to sign up with their NIN/BVN for identity verification”

One of Along’s standout features is its built-in SOS system, designed to enhance passenger safety. In case of an emergency, riders can directly reach out to road safety authorities or the police from within the app, ensuring swift action when needed. “Safety is our top priority,” says Endurance. “With the SOS feature, we’ve made sure that every passenger can travel with peace of mind, knowing help is just a tap away.”

Along also features two distinct travel modes—Along Mode and Drop Mode—designed to give users the choice between a spacious shared ride and a single-passenger experience. With transparent pricing, smart driver matching, and real-time tracking, Along is revolutionizing ride-hailing by addressing the core concerns of cost, comfort, safety, and reliability.