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Revving betting revenue by repositioning gaming industry

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Director-general of the Nigerian Lottery Regulatory Commission, Lanre Gbajabiamila<br />


The Nigerian sports betting and gaming industry has grown astronomically in the last few years. This exceptional growth can be attributed to the large population, especially the number of youths, increased access to digital telephones, successful internet penetration, increased access to internet-enabled devices and significant awareness being engendered by NLRC.

However, in spite of the huge number of people engaged in betting, Nigerian government generated less than N1 billion revenue from the gaming industry in 2019.

Global trends have also shown that the gaming and lottery industry, if well regulated, is a major sector for the generation of tax revenue by the government.

In 2020, the country’s video game market was worth a total of $104 million, and analysts believe this figure will rise to $126 million in 2021.

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For two days, July 28 to 29, stakeholders converged in Lagos to brainstorm on ways to reposition the gaming industry for better performance and revenue enhancement in the 21st century.

At the historic Conference, first of its kind in Nigeria, there is consensus among participants that this could be achieved through understanding the financial regulatory obligations of the gaming operators, developing regulatory framework for financial transaction in the sector, understanding taxation as well as resolving multiplicity of regulations in the gaming Industry.

Minister of Special Duties and Intergovernmental Affairs, Sen. George Akume, said the industry, including international stakeholders, generate in excess of N250 billion in 2019, yet revenues to the government did not exceed N1 billion.

The minister noted that the low revenue to the government was unsustainable and unacceptable. In order to block leakages in betting and eliminate discrepancies often observed from the books of some operators, Akume said the Federal Government would soon acquire a Central Monitoring System (CMS) for the gaming industry in Nigeria.

Akume said the acquisition of the CMS would enable the Nigeria Lottery Regulatory Commission (NLRC) and its sister agency, the National Lottery Trust Fund (NLTF) to perform maximally in their regulatory functions and provision of lottery good causes to Nigeria.

“This will undoubtedly entrench transparency and accountability in the industry, thereby making things a lot easier for all stakeholders,” the minister said.

He commended the commission for organising the conference, adding that the theme was apt and topics slated for discussion were germane to the current situation concerning the gaming industry in Nigeria. He praised the courage and proactiveness of the leadership of the NLRC.

In his address, Mr. Lanre Gbajabiamila, Director-General of NLRC, said that the gaming industry was of vital concern to the government and key to its revenue enhancement.

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“The commission has consistently worked on the actualisation of a Central Monitoring System platform to ensure real-time monitoring and promote accountable transparency in the gaming sector,” Gbajabiamila said.

According to the NLRC boss, the commission is already working on the amendment of existing lottery laws to provide a legislative and regulatory framework that best serves the industry. He was optimistic that the National Gaming Bill 2021 would be passed into law before the end of the year.

“It is common knowledge that the industry has evolved and adopted technology to optimise operations so much that extant laws do not reflect the reality or trend of the Nigerian gaming industry, “he said.

Dr Bello Maigari, NLTF Executive Secretary, on his part, admonished licensed lottery operators on prompt remittance to ensure continuity and sustainability of Corporate Social Responsibity (CSR) to the society.

Maigari, who was represented by Mr. Abubakar Nakwada, NLTF Head of Operations, said that enhanced and improved lottery remittance would ensure the continuity of good causes for the greater wellbeing of Nigerians.

He said that over the years across the globe, lottery and gaming have been identified as a wealth generator, noting that proceeds from lottery was used to transform societies and Nigeria should not be an exception.

He noted that for Nigeria to maximize the potentials of the industry, lottery business owners and entrepreneurs must encourage best practice, collaboration, curtail corruption and acts capable of undermining the growth of the sector.

Maigari said he saw the conference as a constructive engagement that would make Nigeria’s lottery and gaming industry work in a manner that was systemic, coordinated and impactful where everyone had a stake in making it a huge success.

On taxation, the Executive Chairman, Federal Inland Revenue Service (FIRS), Alhaji Muhammad Nami, said that the law expects lottery operators to comply with the tax regime by registering for taxes and obtaining tax identification numbers.

Nami, who was represented by Mr. Matthew Gbonjubola, Group Lead Strategic Tax Operations, FIRS, said that operators were also expected to keep adequate records of all their transactions.

“Lottery Operators are required to file relevant returns which includes income tax , PAYE returns of all employees in the state where they are resident, pay withholding tax from suppliers and very importantly corporate with tax authorities.

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“It is not only gaming operators that complain about taxation, it is important to note that revenue most be generated to cater for citizens,” Nami said.

He noted that the conference would give stakeholders in the industry an opportunity to dialogue and resolve some of the challenges faced in the sector

In his contribution, Yahaya Maikori, Founder of Law Allianz, asks Nigerian gaming industry to invest in software as most of the revenue leaving the country from the sector was spent on software.

Also, Mr. Adewale Akande, of Bet9naija, said that most lottery operators in Nigeria do not have the technical know-how to develop software for their day-to-day activities.

“The people who are capable of developing these software are outside the country, this is because we don’t develop it locally.

“We need to fund developers in Nigeria so that we can get the software we want internally, instead of importing from other countries,” Akande said.

He said the event was an opportunity for lottery operators to have a direct dialogue with regulators and resolve the issue of multiplicity of regulations in the sector.

Speaking on ethics and responsible gambling, NLRC Director of Legal Services, Mrs. Olayemi Ajayi, advised operators in the gaming industry to market and advertise responsibly to avoid portraying the sector in a wrong manner.

“All operators are expected to have both physical and virtual checks in place at all times to ensure no player below the age of 18 is allowed to play,” she said.

Olayemi said that responsible gaming is a very important element in the industry in order to protect lottery players and encourage operators to do the right thing.

“The objective of responsible gaming is to ensure the integrity of the operation of all stakeholders in the gaming industry,” the NLRC director said.

On gaming addiction, Olayemi urged players to indulge in gaming just for entertainment purposes, noting that they should not use it as a way of coping with stress, loneliness or depression.

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She also stressed the need for players dealing with addiction to seek professional help or advice from a counselor. Other ways of avoiding addiction is to always treat the money lost as a form of entertainment, she counseled.

“Set a limit to your spending at every session and stick to it, expect losses, don’t use your credit cards to play lottery games and create balance in your life,” she said.

In a communiqué issued after the gaming conference, the stakeholders resolved that financial reporting standard be tailored to accommodate the peculiarities of the operators in the gaming industry.

It was also suggested that the gaming industry, being a fledgling one, requires a robust legislative framework, which would accommodate the concerns of all stakeholders.

Also, all operators have agreed to close ranks with the National Lottery Regulatory Commission and its sister agency, National Lottery Trust Fund in the establishment of monumental projects to reflect the impact of lottery proceeds in the society.

With the epoch making National Gaming Conference, NLRC has put the Lottery industry on a higher pedestal with the assurance of bigger, better and greater rewards for all stakeholders and much more revenues for Nigeria. Olaosebikan, a participant at the National Gaming Conference is the CEO of Midas Communications Ltd.

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