5 Minutes With Omolara Cole of ElanRed

Tell us about yourself, growing up, family background, education and all.

My name is Omolara Cole. I was born in the city of Lagos to a family of five. My primary and secondary education were all in Lagos and I went on to study Biology Education at the University of Lagos. I then went to study fashion design and merchandising at the European school of Economics in New York USA. I am married with two boys.

Tell us about this campaign

It’s the Elanred Holiday campaign and we launched it at the end of ‎2015 to end the year and herald the New Year. It features bright and bold colours and latest designs from designers all around the world. The campaign was modeled by top male model Toyin Oyeneye, TV presenter Elma Godwin and singer Toni Tones.

Please fill us in on your rise to fame and how did it all start?

I don’t consider myself famous in anyway really. I am just a usual mum, wife, designer and business owner. I started ElanRed in 2015 and it was born out of the need to sell luxury clothing at an affordable price point.

Which of your many jobs excite you the most?

They really all excite me

What other areas of your career are you looking to explore?

I would like to further explore other areas of merchandising this year. I have a lot of ideas that I have not implemented fully in this area and I would love to experiment a lot more with them

What has been the high point of your career?

When I finally opened my store in 2015. It was a dream come true.

What has been the lowest so far?

Sometime last year, we lost some goods to thieves. That was a low point for me as we also just restocked

What are the plans for the future- short term goals, anything new?

To be one of the very best in the industry

What does it mean to be a young entrepreneur?

A young entrepreneur should be hardworking, focused on what they want and be diligent at it every step of the way

Advice to young entrepreneurs

My advice to them is to remain innovative and work towards achieving their goals through hard work and consistency. They should also put their trust in God