PICTURES: The Ethnik Official Launch Party

On Sunday, 29th  May, 2016, contemporary urban fashion welcomed a new brand into its fold as Ethnik unveiled its new collection at Araba’s Cafe. 

Ethnik, which is designed and created by Tunde Owolabi; a renowned multi-dimensional Artist, is a line of acessories inspired by Yoruba culture. The items are made with Aso-Oke designed by Tunde Owolabi and hand-loomed by traditional weavers. The brand presents a new voice for the fashion forward individual who is interested in creative ways of blending cultural fabrics with contemporary designs.

The Ethnik official launch party played host to an exciting guest list which consisted of Socialites, Stylists,Fashion Editors, Bloggers, Fashion Illustrators and fashion aficionados. Guests were treated to cocktails and canapes while shopping unique pieces from the various collections of the brand. Guests were introduced to the “Oriki” collection which pays homage to Yoruba praise poetry, and the “Our Scarified” range inspired by the practice of scarification. Guests also got the chance to purchase some of these ready-to-wear accessories.

This is what keeps me up at night. I am glad we are beginning to embrace our own. It is my desire that people feel like they are wearing a work of art; a collector’s item – Tunde Owolabi, Crative Director; Ethnik.

Pictures from the Ethnik official Launch Party

This event was proudly sponsored by Araba’s Cafe, Absolut Vodka, Mania Magazine,The Bobby Taylor Company, Belinda Otas and Simply Green Juice.