Five Makeup Brands For Your Skin Shade

The era of having a white face on a brown neck is over!

Beauty is not a one-size-fits-all, and makeup is no longer a dicey hit-or-miss affair with dark-skinned people of colour. If you’re craving an Instagram-worthy face beat, but it seems like the makeup never matches your skin, fear not. After years of wanting, the makeup gods have answered our prayers with brands making their makeup lines more colour sensitive!

Whether your take is bold, nude, deep or dark, these brands have you covered. There are so many of them growing by the day, but we have highlighted only a few to give you an idea of where you should be looking.

Fenty Beauty

Rihanna’s breakout brand Fenty Beauty cannot get enough raves from makeup lovers of all shades. The monumental success of the inclusive and socially conscious brand since its release last year is a testament to how great it is. The Pro Filt’r Foundation comes in 40 boundary-breaking shades that cater to both maximum and minimum coverage.

IMAN Cosmetics

Acclaimed model IMAN started this line in 2004 with a claim to create makeup that women of all colours can use. They keep evolving to fit with a rapidly changing industry and have stayed true to their word. Their Second to None Luminous Foundation, with a cream-to-powder formula, goes on smoothly and blends beautifully.

Zaron Cosmetics

One of the most popular beauty brands in Nigeria, Zaron Cosmetics was founded by Oke Maduewesi in 2011. The premium beauty brand caters to the hair and makeup needs of many women.

Check out the Zaron Maxi Blend compact powder or their lash lengthening mascara.

Black Up

Originating in Paris, Black Up markets itself as a brand dedicated to “ethnic women”, with vibrant colours that pop on dark skin. Their products are matte and waterproof.

Check out their Waterproof Kohl Eyepencils and daring, colourful lipstick line.

House of Tara

Tara Fela-Durotoye has a brand which has been colour-inclusive since day one. The products are hypoallergenic and very affordable. Add that to their Afrocentric names.

Give the eyeshadow primer a try, with its all-day stay-on formula, or their versatile lipstick line.