With the spotlight off the red carpet, and the real party at the ‘after-party’, leading international beer brand, Heineken, feted the stars to an after party to bring the week-long celebration of African film and fashion at the Africa Magic Viewers’ Choice Awards (AMVCA) to an exciting close.
 
The global brand, through its Heineken 45 initiative, brought the house down with an exclusive collection that got everyone talking. The event seamlessly blended fashion, music, and premium refreshment, reinforcing Heineken’s evolution and commitment to elevating culture.
 
Held on Saturday, May 10 at Eko Convention Centre, the AMVCA After-Party was a truly memorable evening. Guests were welcomed into a world of impeccable style, high-energy entertainment, and world-class service—all hallmarks of Heineken brand.
 
The night featured a standout fashion runway moment showcasing the exclusive Heineken 45 Collection inspired by the new Heineken 45cl bottle introduced in 2024.

Styled on some of Nigeria’s most influential fashion and lifestyle figures, including Frances Theodore, Diana Eneje, Sheggz Olusemo, Saga Adeolu, and Yemi Cregx, the collection offered a mix of bold and contemporary design—a reflection of Heineken’s connection to modern trends and culture.
 
Speaking on the event, Senior Brand Manager, Heineken, Nigerian Breweries Plc, Kola Akintimehin, said, “Heineken has always embraced opportunities to create bold and premium experiences for our consumers.
 
“The AMVCA After-Party allowed us to show up in a way that celebrates our consumers’ lifestyles, from the fashion and music they love and, of course, the premium beer they enjoy. This is Heineken evolving alongside culture.”
 
Disc Jockeys (DJs) Wanni x Handi, alongside Hypeman Shoddy, also brought their infectious energy to the night with music sets that amplified the celebration. The soiree not only marked the end of a successful week of celebrations but also set a new standard for brand-led experiences within Nigeria’s entertainment sector.