Pond Entertainment signs South African star Blulyt in bold Pan-African move
A newly launched Nigerian record label, Pond Entertainment, has announced a strategic partnership with rising South African artist Blulyt, in a move that signals its ambition to create a pan-African musical footprint.
Blulyt, born Nonofang Disetlhe, is a genre-defying musician based in South Africa whose unique style and vocal delivery have earned her early attention within the industry. Her signing by Pond Entertainment marks the company’s first major artist acquisition and is being viewed as a significant cross-border collaboration in the African music landscape.
Speaking on the development, a representative of Pond Entertainment described Blulyt as a bold talent whose artistic versatility aligns with the label’s broader mission. “From the moment we heard her sound, we knew Blulyt was something special,” the representative told The Guardian. “She represents the kind of bold, genre-pushing talent we want to be known for. This is more than a signing, it’s a statement.”
Blulyt’s partnership with Pond Entertainment is not just a professional milestone, but the foundation of what both parties hope will become a movement in contemporary African music. Her work blends influences across genres and cultures, and her signing is being interpreted as part of a growing trend towards pan-African musical integration.
“This is about creating a pan-African movement that speaks to the world,” the spokesperson added, hinting at future signings. “Blulyt is setting the tone and there’s a lot more to come.”
The artist herself welcomed the partnership, expressing confidence in the vision behind the collaboration. “Working with Pond Entertainment is more than just a label deal—it’s a chance to shake the table,” she said. “We’re coming with something different. The world isn’t ready.”
The move also underscores a growing synergy between Nigeria’s dynamic music business and South Africa’s thriving creative scene. Industry observers say such collaborations could help amplify African music on the global stage, while encouraging cultural exchange between the continent’s biggest entertainment markets.
With this announcement, Pond Entertainment has made its intentions clear: it is positioning itself not merely as a record label, but as a catalyst for African talent with global aspirations.
