2021: Chioma Unveils Isiwu collection

They say there is no bond like the one between sisters, and sincerely, facts. Whether she is your chosen bestie who just so happens to be related to you or your polar opposite who knows how to get on ...

They say there is no bond like the one between sisters, and sincerely, facts. Whether she is your chosen bestie who just so happens to be related to you or your polar opposite who knows how to get on your nerves, your relationship with your sister(s) may just be the longest one of your entire life, and that my friends are something worth celebrating with a one of a kind present.
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“Despite the fact that all my sisters did for years was steal my stuff and tattle to my parents, I know my sisters are pretty damn cool…” ChiomaEberechukwu explained while describing the inspiration behind the Isiwu Collection 2021, from the ‘MIETE & J’ Clothing Brand. The Brand, a fashion brand has mastered the inability to create quality clothing at an affordable price.

The Isiwu Collection 2021 by Chioma, are designs of clothing that offer something for every woman. The collection celebrates women of all shapes, sizes and colours, from the very beginning, Isiwu Collection distinguished itself from the other collections by casting and showcasing models that have healthy figures and relatable body types. Knowing that the basic fundamentals of any wardrobe are quality and affordability. The Isiwu Collection saw a gap and nailed it with designs and fits that meet those fundamentals. The collections is meticulous in ensuring each piece is made from the best quality of materials and cut to flatter different body types and sizes. The collection also strives to celebrate, embrace and cater to diverse bodies, because every woman has a different body type and it is important for the collection to reflect that in their Brand.
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The Isiwu Collection is made of beautiful, timeless and sustainable design pieces that can be added to your wardrobe and worn forever. Each style is carefully designed with the female body in mind. The collection is completely local with fabrics from our African-inspired textiles and Ankara. This Isiwu collection also stemmed from the bond with the women in her life. Those who are family by blood and those who become family through life’s circumstances.

The collection is also a vivid reflection of the women who have influenced her life from afar and those who did so right next to her. In her words during the unveiling. “The bond of sisterhood is one that I hold dear and always will and I wanted to express this through this collection…” our differences and similarities together produce beautiful memories and a long-lasting strength.

The Isiwu collection is an identity design and collection for the fashion brand Miete& J, a sartorial intersection between style, both casual and elegant.

The collection is based on a ‘sisterhood’ theme and the bond between close friends. Isiwu Collection has an approach that arose from a collective mindset of the inspiring women around Chioma. As seen, the collection contains timeless and special designs that every woman needs to add to her wardrobe, like the easy wrap dresses with a sexy twist.

In her closing remarks, Chioma noted “Since day one, we have all been incredibly hands-on when it comes to our Brand and with every decision that needs to be made…” on the Isiwu collection 2021, we leverage on each other’s strengths and weaknesses which has helped as to deliver this incredible collection.

Guardian Life

Guardian Life

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