Fashion and style viz-a-vis Ankara fabric represents a collection of dynamic clothing designs that is peculiar and familiar with certain age and cultural backgrounds. Before now, the aged and as well as people from the traditional setting were the most familiar with the Ankara fabric. But with the recent re-emergence of re-alignment of cultural identities, the notion and perception about Ankara fabric began to exceedingly change. With the dynamic world of fashion which continues to witness transformations in all facets, various classes of individuals not minding their age, religion, culture and social status began to see wearing Ankara fabric as a thing of pride.
Different social and societal classes such as the political class, entertainers, corporate class and began to patronize and see Ankara as their new mode of dressing thereby increasing market demand for Ankara fabric. Before now, Ankara fashion was limited to just clothing designs. As modernity began to set in, it metamorphosed into other areas of fashion such as footwear, jewelry, bold ties, bags etc. These equally portray a lot about a person’s background, lifestyle, sense of sophistication, personality, attitude and culture. This has made the individual person unique in his/her own right.
Therefore, more often than not, fashion viz-a-vis Ankara fabric brings out the natural composition of who an individual is. For RHODA AMPOFOWAA Africa’s most stylish creative director of one of Ghana’s elegant Ankara fashion brands, GLODEZ AFRICANA, fashion designs are the best in their own rights in the 21st century. Its styles, products, and fashion sense are industry sought after because they dominate the world of today through patronage, consultation and sponsorships. SAFRAN collections were a major market penetration, especially through its ‘rural Ankara affairs’. The idea behind the rural Ankara affairs is to create the African identity of owing the Ankara fabric through preservation, identity and promotion. Nothing that the rural communities are the main reference point when it comes to Ankara fabric. For RHODA, the core objectives of ASAFRAN collections are to provide quality, long-lasting and reliable products by making unique and sophisticated designs which would be accepted by all peoples of diverse cultures, age grades, and nationalities. These collections are not just mere fashion in their making but are a means of communication to interested parties and stakeholders. The whole essence of ASAFRAN collections is to create a personality and belief system, where design enthusiasts with their personal dress sense will be conscious of the power and language they possess and speak through their fashion.
The successes recorded by RhodaAmpofowaa Sampson have over the years ensured that Ankara designs would be created for the taste of the market demands and for individual taste preferences. In calving a career on Ankara brands based on market demands, GLODEZ AFRICANA in carrying out its professional responsibilities have come to terms with the creation and creativities of Ankara designs that suit individuals and market trends. Many of its designs like GALODEZ NKUAH, Pinaman, Asaba, Siena, rural Ankara Africa and Semahhave in their own rights have indeed become global brands.ASAFRAN Collections no doubt has successfully launched three brand collections in 2019, 2020 and 2021 respectively.
Culturally, ASANFRAN collections in 2021 made some huge market penetration which is still in vogue. ASANFRANcollections has been able to identify the individual and their preferences. With the level of sophistication that GLODEZ AFRICANA has attained, it has become imperative that more designs with the Ankara fabric will in no small measure spring up as we equally anticipate an upsurge in Ankara fabric designs. It has equally moved up in ranks and perception and many who desire to know about what the latest fashion trends are and will be will have to stay clued to events and news stories from GLODEZ AFRICANA. With the increasing rate of globalization, the internet has made many people understand their dress sense more particularly through the use of social media. GLODEZ AFRICANA has been able to carve a niche for her brand designs on social media too.
In this way, GLODEZ AFRICANA has been able to provide knowledge, services, and guidance, on vital areas within the fashion industry on a needed basis, to businesses, organisations individuals. Its successful launch and the subsequent relaunch of its various collections have become a market booster. Competing favourably among its peers within the industry and suppressing its market target.RHODA in its visionary antecedents have in no small measure grown GLODEZ AFRICANA into Africa’s giant and prideof international repute. ASANFRAN collection is what it is because of consistent and sustainable leadership, communication skills, customer relationships, decision-making, risks taking, ethics, innovation, empathy, resilience, self-discipline, learning, persistence e.t.c this has left many industry onlookers in great disbelief about GLODEZ AFRICANA viz-a-vis ASAFRAN collection’s current heights.
