Setramota has once again taken the fashion world by storm with its 2020 “Simply Ankara” collection, a testament to the brand’s unwavering dedication to blending cultural heritage with everyday chic. Mrs. Tracy Efomo Adebayo, the esteemed creative director, has curated a line that speaks to the soul of the Ankara fabric while seamlessly fitting into the rhythm of daily life.
The “Simply Ankara” collection is an eclectic array of Ankara sets comprising blouses paired with short skirts and an assortment of mini gowns, each piece carrying the distinct Setramota signature of style and design detail. This year’s creations are a homage to the vibrancy of Ankara print, celebrated for its bold patterns and rich colors, now reimagined for the casual outing.
Mrs. Adebayo’s creative prowess shines through in the way the collection makes Ankara accessible for the everyday fashion enthusiast. The blouses feature playful cuts and a relaxed fit, perfect for a day out in the city or a casual brunch. The short skirts bring forth a youthful exuberance, while the mini gowns offer a flirtatious charm, all while maintaining a sophisticated silhouette.
“Simply Ankara” is a love letter to the dynamic spirit of the modern woman. It is designed for ease of movement, comfort, and versatility while ensuring the wearer stands out in any setting. Mrs. Adebayo has taken care to ensure that each piece, while casual, is punctuated with the intricate detailing and high-quality craftsmanship that Setramota is renowned for.
In this collection, the traditional Ankara print is stripped of any formality and repositioned as the go-to for contemporary casual wear. It challenges the notion that Ankara is reserved for special occasions, championing it as a staple for the fashion-forward individual’s everyday wardrobe.
The line embodies a relaxed yet refined aesthetic, offering pieces that can be dressed up or down, adhering to Setramota’s philosophy that style should be effortless and accessible. With “Simply Ankara”, Mrs. Adebayo extends an invitation to fashion lovers to integrate the beauty of Ankara into their daily ensemble.
As Setramota continues to chart a course at the forefront of fashion innovation, the “Simply Ankara” collection stands as a beacon of casual elegance. It caters to those who seek to infuse their everyday attire with a touch of cultural flair. With this latest offering, Mrs. Tracy Efomo Adebayo reaffirms Setramota’s position as a purveyor of fine, accessible fashion, making every day an opportunity to make a statement.
