African fashion has become famously known for its alluring and stunning ANKARA designs and traditional African prints. Today’s African fashion trends range from Ankara dresses to women wearing stylish maxi gowns made from Ankara textiles. Numerous African brands have set the bar for Africa’s fashion culture which often includes dynamic and eye-catching attire of vibrant and bold colours implemented into unique designs and distinctive patterns. Though considered to be one of the cheapest fabrics in the market today, Ankara which is also referred to as African print has carved its impact in the heart of the fashion world. Ankara fabric which has proven to be versatile to an extent is now recognized and used globally. It has become a must-have in the wardrobe of many fashion lovers irrespective of their origin or culture.
The beautiful designs created by African designers using the Ankara fabric have made it one of the most sought-after fabrics in the world. It is pertinent to note that the renewed interest in the use of Ankara fabric by different designers is one of the most notable fashion trends to have emerged from Africa over the past years. It is therefore to say that Ankara fabrics have come to stay in the fashion world and will always be in vogue.
If you’ve been looking for new glamorous looks to add to your wardrobe, or what to wear on your next date, then your struggle is over. Rhoda Ampofowaa, the iconic innovative, and imaginative Ghanaian designer will save the day. The fashion-forward Ankara designs from her ADIEPENA COLLECTION” are ideal for any type of occasion. You could play and style them differently but still keep boldness. The business-like looks of the collection show that Ankara has also found its way into the business world despite its colorful and event-like look. The colors reflect the business nature, however, are white and beige. You can also choose a color that you love.
Ankara fabric and prints as showcased in ADIEPENA COLLECTION, provide a great opportunity for fashion designers to experiment with different color combinations. And some of them have already made use of Ankara fabrics and prints for their designs. Working with locally made Ankara fabrics has brought new life into the fashion industry in Ghana. With her dynamic brand, GLODEZ AFRICANA, and her latest collection Rhoda has incorporated Ankara designs into her collection. She embraces sustainable craftsmanship at a time when the fashion industry is being forced to reckon with its impact on the environment. For Rhoda and her brand, the decision to keep things local was very practical, in terms of controlling logistics, but also a way to ensure the quality of her collections. However, the designer Rhoda, does not allow herself to be constrained by old techniques, New weaves are designed in collaboration with other designers, that way the industry is kept fresh for global success.
Rhoda in this ADIEPENA COLLECTION 2022 created a range of designs that reflect the beauty and versatility of Ankara fabrics some of the design’s names show the true identity of Ghanaian women, like the Adiepena design, obaahemaa, Obaapa, and Asanfran, all of these designs reflects the personality of the individual adorning them and adds an authentic touch to the collection. Rhoda also ensures that the collection and its designs cater to different body types and occasions, a unique element in every traditional Ghanaian woman. Beyond the glamor and the creativity In designs and their identity, the collection itself aims to establish a strong and unique identity that reflects the personality of her customers. The choice of name given to each design highlights the cultural significance of Ghanaian Ankara fabric, the collection also connects with fashion lovers who appreciate both style and heritage.
The innovation, creativity, and skills put in by Rhoda Ampofowaa in this collection haven’t been without their challenges, of course, however, Rhoda loves working on Ankara designs and plans to continue on this path in her words “Challenges are much easier to overcome when you love what you do…” Despite the challenges Rhoda decided that she was just going to do what she loved to do (Creating outstanding and unique Ankara designs) and this decision has just been amazing experience.
