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Dove Apologises For Racist Advertisements

By Chidirim Ndeche 08 October 2017   |   1:28 pm

Dove, the Unilever personal care brand, ran a campaign recently on Facebook.

One ad portrayed a black woman in a brown shirt taking it off to reveal a white woman; the second showed a black woman becoming white after using the brand’s lotion.

These ads were heavily criticised on Facebook and Twitter, with people bringing up older campaigns done by Dove to prove that they had always been racist.

Dove, on their official Twitter page, apologised for the deeply racist ad, saying:

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.”

A lot of people did not accept their apology though, tagging it too offensive, especially seeing as this is not the first time the brand is doing this.

What baffled most people was how these ads went through all the eyes in the brand’s marketing team and none of them saw anything wrong.

In this article:
Doveracism

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