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Everything You Need To Know About The New iPhone XS Models

By Chidirim Ndeche
13 September 2018   |   7:30 am
Apple has unveiled three new iPhones in a bid to bolster its spot in the premium smartphone market, along with an upgraded smartwatch that takes electrocardiograms and detects falls. The tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the…

Apple has unveiled three new iPhones in a bid to bolster its spot in the premium smartphone market, along with an upgraded smartwatch that takes electrocardiograms and detects falls.

Apple iPhone Xr models rest on a table during a launch event on September 12, 2018, in Cupertino, California. / AFP PHOTO / NOAH BERGER

The tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company’s top-end model at $999 but bumping the entry price for the version with the larger screen.

Apple also announced a new iPhone XR starting at $749, available in October, with a 6.1-inch display to broaden its pool of buyers.

The phones are updates to last year’s iPhone X (“10”), which marks the 10th anniversary of the smartphone — stretching the screen while keeping the overall handset size at or near that of previous models.

An Apple iPhone Xs Max (R) and iPhone Xs rest on a table during a launch event on September 12, 2018, in Cupertino, California. / AFP PHOTO / NOAH BERGER

“I think Apple did extremely well here,” GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company’s headquarters in Cupertino, California.

“Overall, this is going to be a very good year for Apple.”

The analyst expected the line-up to be a hit, pushing up the average selling price of Apple smartphones.

The new iPhones have more powerful processors and cameras, and a dual-SIM card feature for top-of-the-line devices. Home buttons were replaced with screen swipes, taps and facial recognition capabilities.

“We are going to take iPhone X to the next level,” chief executive Tim Cook said.

Phil Schiller, Apple senior vice president, discusses his company’s iPhone line-up during an event on September 12, 2018, in Cupertino, California. / AFP PHOTO / NOAH BERGER

While the iPhone has made Apple the world’s most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot behind Samsung.

Analyst Patrick Moorhead of Moor Insights & Strategy said Apple had done enough “to keep its smartphone growth going until the competition responds.”

Apple said the XS models would be sold from September 21 and the XR from October 26.

***AFP

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