• Promises quality, innovation, efficiency
Admiral, a legacy brand trusted by millions globally, is set to redefine the Nigerian home with affordable, energy-smart electronics designed for today’s lifestyle.
The renowned consumer electronics and home appliances brand from the United States brings over 90 years of innovation, quality craftsmanship, and energy-efficient technology.
Admiral, globally recognised for its pioneering legacy in the appliances and electronics sector, is now available in major retail outlets across Nigeria, offering an extensive range of products tailored for the modern Nigerian household, including washing machines, freezers, cookers, refrigerators, televisions, fans, and more. The brand’s entry into the Nigerian market was formally announced by Admiral’s global leadership and their exclusive local distributor, Deekay Group.
Admiral’s product lineup is built on the brand’s hallmark attributes: low power consumption, high performance, and durable design, engineered to meet global standards and the demands of everyday use in Nigeria.
“Admiral is more than a brand; it is a legacy of American engineering and global excellence. We are excited to bring this trusted name to Nigerian homes. Our mission is to provide durable, energy-saving, and technologically advanced products that Nigerians can rely on every day,” said the Managing Director of Deekay Group, V. V. S. Prasad.
The partnership with Deekay Group, a leading player in Nigeria’s FMCG and consumer electronics distribution, ensures that Admiral appliances and electronics are not only accessible but also supported with robust after-sales service, nationwide availability, and reliable customer care.
“Nigeria is one of the fastest-growing economies in Africa and the globe. We are proud to launch Admiral in Nigeria in partnership with Deekay Group, which is one of the most diversified conglomerates in the country with strong distribution and after sales service. Admiral brings with it a promise of American legacy and trust of more than 90 years that boasts of impressive and exhaustive range and we are confident it will become a household brand across the country and beyond” said Vishal Saxena, Chief Executive Officer – Admiral Appliances and Electronics Middle East, CIS Africa & South Asia.
As a brand that has stood the test of time, Admiral’s focus remains on innovation that solves real-life challenges, while empowering users through thoughtful design and smart engineering. More products, including cutting-edge smart appliances, are expected to roll out in the Nigerian market over the coming months.
