ADVAN reacted following ARCON’s unveiling of the initiative and the subsequent formation of a committee to lay the groundwork for the establishment of NSIB.
A primary concern highlighted by ADVAN was the apparent lack of the advertiser representation on the committee established by ARCON for the NSIB setup.
The ADVAN President, Osamede Uwubanmwen, said: “ADVAN does not have a representative on the panel. If there is any advertiser on that panel, they are there in their organisational capacity and do not represent or speak on behalf of advertisers.”
According to him, the importance of a more inclusive approach in developing such a comprehensive system for commercial interactions and housing proprietary works necessitates the engagement of all relevant regulatory agencies with constitutional oversight.
“This inclusion is essential to ensure that regulation for the system is appropriately managed by the constitutionally empowered agencies in charge of such matters,” he said.
“ADVAN, as a critical stakeholder in the marketing communications industry, will always be at the forefront in supporting stakeholder-inclusive, well-researched regulations for the development and viability of our industry,” Uwubanmwen added.
