African Union (AU) and the All-Africa Music Awards (AFRIMA) have formalised their partnership in promoting Africa’s creative and cultural industries, particularly in the field of music by signing a Memorandum of Understanding (MoU).

The MoU, signed, yesterday, aims to strengthen the existing partnership since 2014 when AFRIMA launched its first award ceremony that honoured exceptional African musical talents, towards boosting African music on international stages.

Commissioner for Health, Humanitarian Affairs and Social Development, Ambassador Minata Samate Cessouma, said that with the signing of this MoU, the AUC and AFRIMA reaffirmed their dedication to nurturing African musical talent, expanding opportunities for all artists and leveraging music as a tool for integration, social cohesion and economic transformation.

“This agreement signifies a new chapter in our collaboration, ensuring that African music continues to flourish, uplift communities, and contribute to the well-being of artists and the continent’s development agenda.”