The Oyo State Signage and Advertisement Agency (OYSAA) has begun a mandatory revalidation exercise for its third-party advertising practitioners.

The Director-General of OYSAA, Oludolapo Esho Ajanaku, made this known at a two-week revalidation exercise.

The Director-General said, “The exercise forms a key part of the agency’s strategic effort to create a comprehensive, verifiable, and digitalised database of all signages and billboards across the state, in line with the OYSAA’s to an agency-approved digital platform.”

Esho underscored the revalidation process to streamline regulatory oversight, enhance transparency and accountability to improve the efficiency of service delivery of the agency.

He said the state government had mandated that all registered practitioners should appear at Oyo State Signage and Advertisement Agency OYSAA’s office, Secretariat Ibadan to update their company’s credentials for accurate confirmation of location approval and tagging off all billboards under the management of the agency.

“To this effect, the revalidation exercise is mandatory for all outdoor practitioners with no options within the stipulated timeframe. Noncompliance with the exercise attracts immediate deregistration of such billboard structures and removal of such by the agency without exception,” he said.

Ajanaku lauded Governor Seyi Makinde for creating a business-friendly environment and expressed that OYSAA remains committed to a friendly advertising environment.

He urged the advertising practitioners to cooperate with the terms and conditions attached to the revalidation exercise.