FrieslandCampina WAMCO, makers of Peak Milk, Nigeria’s leading dairy brand has announced the launch of its 2025, ‘Share Goodness This Ramadan’ programme of activities.
The comprehensive line of activities will focus on nourishment, community support, and the spirit of sharing that defines the holy month.
The programme will reach over 50,000 consumers through activations in 100 mosques and 20 universities across Lagos, South-West, North-Central, North-East, and North-West regions of Nigeria.
Brand Manager, Peak Milk, Olumide Olaokun, said: “Ramadan is a sacred time of spiritual reflection, self-improvement, and heightened devotion. At Peak Milk, we recognise the importance of proper nourishment during this period to sustain our Muslim consumers through their fasting journey.
“Our ‘Share Goodness This Ramadan’ initiative is designed to provide both nutritional support and encourage acts of kindness that embody the true spirit of Ramadan.”
The programme will feature a ‘Ramadan Share Goodness’ challenge, encouraging Nigerians to share goodness and kindness with everyone around them throughout the holy month. Peak Milk will also partner with food bloggers and influencers to create nutritious recipes specifically designed for the Ramadan season.
On her part, Moronke Adisa-Abayomi, Senior Brand Manager for Peak Milk, added: “This year, we’re taking our Ramadan initiative beyond product consumption to truly connect with our Muslim consumers throughout their Ramadan journey. By encouraging both nourishment through our products and acts of goodness through community sharing, we’re reinforcing Peak’s commitment not just to physical well-being, but also to the values of compassion and generosity that define Ramadan.”
The “Share Goodness This Ramadan” initiative will include sampling, special shopper offers and digital engagement encouraging consumers to share their Peak-powered Ramadan moments, and community initiatives.
Muslims and Peak Milk consumers are encouraged to follow Peak Milk’s social media platforms for updates on the campaign and opportunities to participate in the various initiatives planned throughout the Ramadan period.
