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Virtual games boost online betting in South Africa

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Virtual games are proving to be hugely popular in South Africa as bookmakers add another string to their bow in a rapidly-growing market.

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While online gambling remains a growing market as punters in South Africa turn to betting sites and apps from traditional shop-based punting, innovation is proving key and large part of that is down to the emergence of virtual games.

The growth of South African bookmakers has been steady rather than an explosion that other countries have seen when it comes to online gambling. It has been more about education to the tools available via online gambling.

From not betting directly in hard cash inside a betting shop to using mobile sites and apps data free in order to place bets via smartphones or desktop computers, initially the gambling industry was taking a slow and steady approach.

Turning punters to online from offline wagering has gathered pace in recent years, so much so the likes of European bookmakers Sportingbet and Betway have grabbed a slice of the pie along with traditional South African brands like Hollywoodbets, Sunbet and Bet.co.za.

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Having successfully – in the most part – fulfilled the education of punters and shown just how much freedom is available when betting online, innovation is now taking the industry by storm in the shape of virtual games and virtual sports betting.

So how do you go from introducing online wagering and new products like price boosts, accumulator betting and same game multibets, to a boom in betting on “live” events that aren’t actually happening?

That is what South Africa’s leading betting brands have managed and they have done so by incorporating some of the most innovative and absorbing virtual games into the overall online offering.

The immediacy of betting on virtual football, tennis, cricket or rugby matches, placing a bet on the next virtual horse racing to jump or betting on the next spin or a roulette wheel is what South African bettors are loving. Even Rock, Paper, Scissors betting has been launched.

There is no hanging around for an event to start, no waiting for your pay out because virtual sports betting has things starting and finishing every minute. If you want a bet at any moment in time, virtual options will be waiting for you.

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The opportunity to bet on virtual Champions League matches, a virtual tennis match between two of the sport’s biggest names, or a horse race from a made-up racetrack name is as much a part of each bookmakers business as a physical match between Real Madrid and Liverpool.

The fact the virtual games look and feel like betting on an actual event is what makes them so popular and appealing, and has helped contribute to the boom time.

Tie ups between the bookmakers and virtual games providers are becoming more frequent as products are enhanced and even more betting options are provided.

BetGames.TV are among the leaders in the games supplier industry, but Incentive Games, Golden Race and Johannesburg-based Kiron Interactive are getting in on the act in this booming sector – the latter thanks to a tie up with SunBet.

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