Africa Fashion week Brazil to tell cultural stories, boost economy
To create synergy between the Africa and Brazil fashion industries, as well as boost economic and cultural ties between both countries, Queen Ronke Ademiluyi Ogunwusi has announced the introduction of the Africa Fashion Week (AFW) Brazil.
The Ile-Ife Queen who is the founder of Africa Fashion Week London and Nigeria revealed that the Brazil edition of the AFW scheduled to hold on May 25-27, 2023 at the Expo centre in São Paulo Brazil, is in collaboration with the Brazilian Embassy in Lagos.
At a press briefing at the Brazilian Embassy in Lagos recently, Queen Ogunwusi said: “AFW Brazil would not only be promoting emerging African designers but also promote economic growth, boost cultural ties, as well as provide a platform for future cooperation. AFW Brazil 2023 will feature a population of Nigerian and other African designers, as well as designers in diaspora who will not only showcase their creativity with their collections, but also do exchange of cultural fashion. Their clothes tell stories about their culture. It’s going to be an exchange of culture, an educational platform that talks about our culture and preservation of our heritage.”
In his remarks, the Consulate General of Brazil in Lagos, Ministro André Veras Guimarães, said: “African textiles and fashion are spreading around the world. The fabrics and prints mostly derived from natural fibers, cottons and various dye colours are symbolic to Africa culture. Also, the fashion industry promotes diversity of culture expressions, values, creativity, and depicts the tradition of textiles and craftsmanship. Fashion and clothing matters to the economy and culture of any society as the industry generates activities in trade, creates employment opportunities and many more.”
Guimarães described the synergy between the two countries as very important to bring them together as Nigeria and Brazil are similar in many ways.