To connect the global beauty industry with the thriving West African beauty industry, Beauty West Africa recently brought together sector professionals from around the world to exhibit beauty products recently in Lagos.

According to the Managing Director, BtoB, Jamie Hill, Beauty West Africa is an opportunity for the global market to meet with West Africa across during the exhibition. He said: “The beauty industry is now valued at over $5 billion. So, this exhibition avails the Nigeria beauty industry to grow its brand and the beauty entrepreneurs to establish their business.

It also gives a fantastic opportunity for Nigerian companies to start exporting. We know that export is the way to improve foreign currency and valuation of the Naira.

All these delegations from different countries are here to buy products from Nigeria, set up new distribution chains and contribute towards the Gross Domestic Product (GDP) of the country.”