Thursday, 28th October 2021
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Beauty by AD’s cosmetics products strictly for women – CEO

In the past couple of years and with the craze of social media, purchases of cosmetics by men has been steadily increasing. But in the African communities there are still issues of societal unfriendly perception of a man wearing a makeup. Even some cosmetics brands in Nigeria, like the notable Beauty by AD doesn't have…

CEO Beauty by AD, Adeola Chizoba ‘Diiadem’ Adeyemi

In the past couple of years and with the craze of social media, purchases of cosmetics by men has been steadily increasing.

But in the African communities there are still issues of societal unfriendly perception of a man wearing a makeup. Even some cosmetics brands in Nigeria, like the notable Beauty by AD doesn’t have men in their beauty routine.

According to the Founder and Chief Executive Officer, Adeola Chizoba Adeyemi popularly known as Diiadem, it has nothing to do with any biases or any form of belief. Beauty by AD is only fixated on women, at least, for now, so says the CEO.

“I don’t produce makeups for men. My products are strictly for women,” she stated emphatically. “We have products picked for every woman. We have something for every skin type. We have a very wide range of products that is suitable for every skin type. With “Beauty by AD” you are allowed to test our products, we have a store where we do this.”

Continuing, she added, “Makeup is meant to enhance the beauty of a woman. Everybody is beautiful in their own way but what makeups does is to bring out the beauty. Some people are beautiful but lack the glow that makes them stand out, that is importance of makeup. It is to make your beauty glow. At this age and time when a lot of women are battling with low self esteem makeup is just there to help boost it. It makes you look more attractive. We call our customers “Baddies” from the word Beauty by AD. From the moment a customer begins to use our product they are called “Baddies”.”

Beauty by AD is a fast-growing cosmetic brand fitted to cater for every woman. The brand provides an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence.

“Our vision is to develop high quality, innovative and customer-friendly products. We aim to become the first choice of end users and as well as professional users and remain top on the mind of many. We have a lot of reputable and notable clients , when it’s comes to ‘Beauty by AD’ no client is bigger than the other . All of our clients are notable and reputable to us,” says the CEO and Founder.

Beauty by AD is committed to producing an expanding variety of luxurious and unique beauty products to suit and boost the beauty of every woman.

“We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the boarder. Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products,” she added.

Beauty by AD brand was launched in November 2016. The brand has a strong presence on Instagram with the name @beautybyad and a very active website www.beautybyad.com.