The Macallan unveils Harmony collection
The Macallan has unveiled the new expressions that form the first edition of The Harmony Collection. The unveiling of the whiskey series attracted both local and international tourists to an exclusive preview and tasting at the Ox Restaurant and Bar in Victoria Island, Lagos.
Whisky connoisseurs enjoyed an exclusive and luxury curated experience characterised by pairing of assorted luxury chocolates with The Harmony expression for the first time in Nigeria.
The Harmony collection is motivated by the brand’s curiosity, its innovative and creative mindset was inspired by the fine expertise of the chocolate-making process and the drive for sustainability.
Speaking at the event, Edrington’s Customer Marketing Manager, West & North Africa, Abayomi Ajao, reiterated the brand’s commitment to sustainability and innovation
“With the launch of the limited edition of The Macallan Harmony collection Rich Cacao in Nigeria, we are bringing the powerful collaboration between one of our finest whisky makers and exquisite art of artisanal chocolate-making to the country, while demonstrating our sustainability credentials and leading in our innovation journey to provide discerning whisky connoisseurs with more environmentally-friendly choices that can connect them with nature. And this forms a critical pillar of the legacy we are building.”
Also speaking, Brand Ambassador Lebanon, North & West Africa, Sandra Gedeon who noted that The Macallan represents a legacy and tradition of prestige said: “The brand also represent the elevation of the world of whiskey into a new dimension taking into consideration sustainability as we launch The Harmony collection which is basically about The Macallan Sustainability programme.
Founder of The Vibe Lagos, a restaurant and Lounge in Victoria Island Lagos, Owolabi Salami, said The Macallan represents change in palette, adding that his restaurant has recorded success with the products.
“I tend to know a bit of whiskey history and at some points it was the Labels’ then other brands displaced them and now with The Macallan is doing excellently well, it’s basically enriching the options and choices available particularly to the more discerning whiskey drinkers.”
The Harmony collection is crafted from a harmonious combination of European and American oak casks, drawing from its nearly 200-year history and connection to nature.
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