The event, which began on Wednesday March 26 and ends today, had music professionals, educators, and enthusiasts from around the world share knowledge, expertise, and best practices in music production, marketing, and distribution.
It also created an avenue for fostering international collaborations, further enhancing the capabilities of creators and professionals along the value chain of music production and business, as young creatives were trained.
Speaking on the collaboration, AFRIMA Chief Experience Officer (CXO), Adenrele Niyi, said the partnership with BridgeAfric on the event underlined the AFRIMA’s institutional commitment to empowering Africa’s creative industry.
Her words: “At AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and by providing platforms for artistes to collaborate, grow, and break boundaries.
“Partnering with BridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” she added.
According to the CXO, the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy, and Advisory & Policy Debates.
“Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene –one hit, one artiste, one opportunity at a time – and we are excited to be at the forefront of driving this initiative,” Niyi stated.
Lagos infectious energy, diverse cultural landscape, and entrepreneurial spirit have created a fertile ground for artistic expression, innovation, and creativity.
