Known for its unpredictable season, the reality TV show, Big Brother Naija is back for its 10th edition, and this time, it’s bigger, bolder, and more explosive. With fresh twists, raw energy, and a new era of drama, the glass house is about to get a whole lot hotter.
 
This year, the show is returning with an in-person audition, for the first time after the COVID-19 pandemic. The return to physical auditions signifies a reconnection with the raw, unfiltered energy that defined the early years of the show, potentially leading to even more dynamic and memorable personalities entering the house.  
  
According to MultiChoice Nigeria, the show organisers, this season promises more excitement and drama for ardent fans across the country. As anticipation builds for a fresh lineup of housemates, viewers can also look forward to the upcoming BBNaija Season 9 Reunion, which will revisit the memorable moments and unresolved tensions from the No Loose Guard season.
 
With both the reunion and a brand-new season on the horizon, the reality show is gearing up to deliver a double dose of entertainment that will keep audiences captivated. Its impact on the lives of participants is undeniable.
  
It is best known for launching young Nigerians into stardom. Numerous successful careers, especially in entertainment like Ebuka Obi-Uchendu, Tobi Bakare, Bisola Aiyeola, Neo Akpofure, Mike Edwards, Laycon, Tacha and others started from the show. It is one of the most trusted routes to a better life for many Nigerian youth as it gives a platform to showcase talent, personality and more.
 
In Season 5 (Lockdown, 2020), all auditions were virtual, a necessity that continued through Seasons 6 (Shine Ya Eye, 2021), Season 7 (Level Up, 2022), Season 8 (All-Stars, 2023), and Season 9 (Pepper Dem Reunion and Pepper Dem, 2019).
  
The show has continued to lead conversations across Nigeria and Africa. Each season has delivered iconic moments, from unforgettable rivalries to heartwarming alliances, drawing massive viewership. Season 10 aims to celebrate this legacy while ushering in a new era of drama, surprises, and unforgettable personalities.
  
Just like in previous seasons, the auditions for Season 10 are entirely free. This commitment to accessibility ensures that talents from all walks of life have the opportunity to step into the BBNaija spotlight.
 
Speaking about the show, Executive Head, Content and West Africa Channels of MultiChoice, Dr Busola Tejumola, said: “BBNaija show is renowned for its innovative and engaging twists that keep both housemates and viewers on their toes. Over the years, we have witnessed game-changing introductions such as having two houses operating simultaneously, the mysterious presence of Ninjas, the strategic deployment of fake housemates, the dynamics of competing in pairs, and even a talkative parrot that influenced alliances.”
 
“As we approach the landmark 10th season, we look forward to the new and exciting elements Biggie will introduce to shake up the game. Season 10 isn’t just another chapter in BBNaija’s story, it’s a celebration,” she added.