Bullion Records’ fast-rising artist, Abdul Rahman Yusuf, popularly known as Harcher, has officially premiered the music video for his latest single, Peace, across local and international television stations.
The track, which blends infectious rhythms with a compelling hook—”Give them back to back oh! Tell them make them give them back to back oh!”—has rapidly gained popularity, becoming an anthem of resilience and self-expression among fans.
Speaking on the release, Olufemi Ajadi Oguntoyinbo, CEO of Bullion Records, praised Harcher’s evolution as an artist and expressed confidence in his ability to break into the international music scene.
“Harcher represents the next generation of African music talents with the ability to compete globally. Peace is just the beginning of the many great things we are planning for him,” Ajadi stated. “At Bullion Records, we believe in nurturing artists who not only entertain but also inspire through their music.”
Harcher, known for his versatility as both a singer and songwriter, described the song as a reflection of his journey and shared human experiences.
“Music is a powerful tool for expression, and Peace speaks to the realities we all face. I wanted to create something people can vibe to but also connect with emotionally,” he said.
The Afrobeats-infused track was produced by Shockerbeatz, a renowned audio producer known for crafting captivating Afrobeat sounds. His expertise in blending rich instrumentals with Harcher’s unique vocal delivery brought Peace to life, making it a standout track in today’s competitive music landscape.
The music video, directed by renowned cinematographer Kemz, features vibrant visuals that complement the song’s energetic rhythm and uplifting message of perseverance.
Following the success of Peace, Harcher is gearing up to release two additional singles—L.O.V.E and JO SI (Dance To It)—on April 1, 2025.
With Bullion Records’ strong backing and a rapidly growing fan base, Harcher is positioning himself as one of the fresh faces to watch in Afrobeats. His latest releases are expected to make waves both locally and internationally, bringing a fresh perspective to African music.
Watch ‘Peace’ by Harcher below:
