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Excitement, suspense as Big Brother Naija 4 goes live tomorrow

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Show host Ebuka Obi-Uchendu (right) with one of the contestants in the previous edition of Big Brother Naija

MultiChoice Doles Out N60Million Grand Prize for Winner
All is now set for the opening show of Big Brother Naija season four. Billed for The Podium, Lekki, Lagos, the show, which holds tomorrow with signal the beginning of the latest edition of the popular reality TV show. Unlike the last two editions that were staged in South Africa, the Big Brother House for this edition is located in a yet to be disclosed location in Lagos.

Ahead of the premiere, MultiChoice Nigeria has upped the ante with the announcement of N60million worth of prizes for the winner. The breakdown of the prizes for the winner includes a N30m cash prize; a top of the range SUV from Nigerian automaker, Innoson Motors; a trip to Dubai for two packaged by TravelBeta; a home make-over courtesy Scanfrost; a year’s supply of Pepsi and One Africa Fest VVIP experience; a year’s supply of Indomie noodles & Munch it; and a brand new Oppo mobile smartphone. There’s also a bonus prize of two VIP Tickets to watch a European Football final game live, courtesy BET9ja.

This season’s grand prize is an increase from the previous edition, which saw Miracle Ikechukwu Igbokwe walking away with N45m worth of prizes.

Speaking on the increased prize money, the Chief Executive Officer, MultiChoice Nigeria, Mr. John Ugbe said, “Each edition of Big Brother Naija significantly improves on all aspects of the previous season and this year is no different. The winner of season four will walk away from the house with N30m cash prize and a top of the range SUV amongst many other exciting prizes. The Big Brother Naija winner will also emerge as the most popular and marketable personality on the continent, as the show is known to launch prominent careers in arts, entertainment and other supporting industries.”

Apart from the new and improved grand prize, another major development for this year’s edition of Big Brother Naija is the return of the House to Nigeria. While the location of the house has not been revealed, fans of the show have nonetheless been excited since the announcement was made earlier this year.

Season 4 of Big Brother Naija returns to DStv and GOtv screens on Sunday, June 30 at 7pm WAT. The 24-hour show will be live on DStv channel 198 and GOtv 29 and available on all DStv packages and GOtv Max and Plus packages.

Though MultiChoice Nigeria has not officially announced the theme for the new season, graphics and posters reading ‘Spicy Hot’ have been deployed all over social media to promote the show. Apart from the show’s endless supply of drama and sheer entertainment, Big Brother Naija has been able to excite Nigerians, and Africans, in a way that no other show on this part of the Atlantic can.

Somewhere between the colorful characters the show makers select every year and the odd but interesting tasks that the Housemates have to engage in, therein lies the secret of the Big Brother Naija magic formula. One distinct element that Big Brother Naija possesses is that it has made its success elusive and many times unattainable for copycats and knock offs is its ever-changing nature.


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