Hypo Bleach unveils bigger 200ml size

Coming from the need point of using less to achieve more, Hypo Homecare products Ltd has introduced a new bleach sachet in 200ml size which easily delivers on the promise of covering more usage occasions.

Living up to its position of being the no.1 whitening and hygiene-promoting brand in Nigeria, Hypo just unveiled the new SKU, which is also referred to as the “convenience pack”. It is another functional innovation that has come to address the yearnings of a crucial segment of the market.

Popular for its shrewd marketing dominance, it will be recalled that in 2011, the brand was the first to introduce bleach in 75ml sachet to the Nigerian market amongst other sizes, decentralizing the idea of bleach only being available to a few while making whitening and hygiene maintenance practice affordable for all.

Elaborating on the rationale behind introduction of the new size, Brand Manager, Akintayo Akinseloyin, said, “in our customer research, we found that there was a huge gap between 75ml and 500ml SKUs. As most of the consumers buy and use between two to three 75ml sachets on a single use, the newly introduced 200ml shall key in conveniently and perfectly serve those consumers. It also enables the opportunity of serving multiple occasions using just a single pack. In other words, with this new bigger pack, consumers can now disinfect, whiten and clean surfaces with the convenience of one pack. This also comes in handy for those who may not want to go for the bottle options but at the same time, have a lot of whitening and disinfecting to do.”

“It is our constant endeavor to offer our customers a hassle free and delightful hygiene practice experience. When you closely study the purchase psychology of consumers, it will be understood that customers today are more drawn towards purchasing a single product that will serve for multiple uses yet conveniently meeting their pocket size,” he said. “

“We’re constantly looking for ways to expand the breadth and depth of our industry-leading bleach portfolio to meet the needs of consumers while equipping them with the tools they need to safeguard their environments,” he concluded.