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Sound n’ Screen:Hennessey Artistry Draws Burna Boy, Praiz, Vector


ArtistryOver the years, Hennessey Artistry, an innovative music platform, has become a major part of the country’s event calendar, parading notable entertainers. But this year’s edition, which is organized as part of Hennessey’s 250th Anniversary, comes with a loaded package.

Aside from the usual parties, the platform this year will be a celebration of the relationship between music and the Hennessy brand, as it takes a new turn to re-emphasize the brand’s love for music.

Ahead of the big party, which is organised under the theme; Hennessy loves Music, the brand has unveiled Praiz, Burna Boy and Vector as headliners.

Speaking at the unveiling session held recently in Lagos, Hennessy Brand Manager Lere Awokoya informed that the Hennessy Artistry would be celebrating music from a genre perspective across different months.

Hennessy in Nigeria has been known in recent times as a key player role in the growth of the music industry and as such, Hennessy is drawing attention to other genres in the music industry that may not be celebrated as they should in Nigeria. We also want to explore music through our headliners’ experiences, their stories and their potentials.

We are identifying with the artistes’ personal struggle of realizing and never giving up on their talents amidst all the challenges, especially in their choice of music genres,” he said.

The first artiste to be unveiled was R&B singer and songwriter Praiz. He was followed by Vector, the prolific Hip Hop lyricist, while Afro Fusionist Burna Boy, will be bringing on board his blend of Afrobeat and dancehall music to the mix.

Hennessy’s affair with music spans over its 250 years of existence and since the creation of the brand, it has partnered with different artistes and genres across different parts of the world.

Launched worldwide by the brand in 2006 to celebrate the vibrant multiculturalism of different genres, Hennessy Artistry combines contemporary, hip and inspirational music around the world, and has worked in collaboration with talented artistes like Kanye West, Pharell Williams, Ne-Yo, Leona Lewis, LL Cool J and Fabulous.

Through its commitment to the global ‘art of mixing,’ the platform has since become a permanent anticipated fixture in the urban music scenes of many countries around the world, from China to Barbados, Nigeria, and more.

In Nigeria, since 2008, Hennessy has creatively engaged DJs, producers, and aartistes. However, this year’s events will raise awareness for Hennessy’s love for music, while providing an opportunity for its audience to own and identify with it.

Brand representatives, brand ambassadors, lovers of Hennessy Cognac and a select group of affiliates, who share the same interests as the brand, will celebrate the event. Previous Hennessy Artistry headliners include Jesse Jagz, Nneka, Cobhams, Kas, Jude “MI” Abaga, Banky W, Sir Shina Peters, Tiwa Savage, Ice Prince, El Dee, Bez, Wizkid, 2Face and other notable Nigerian acts.

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