Businesses get anti-fraud solution

Telephone search engine and caller ID service, Truecaller, has introduced a new identity solution for businesses to bolster safety and eliminate fraud.

Africa is a growing market for Truecaller, with more of the population switching to smartphones, there is a pressing need to increase trust in communication as the rise in fraud and scams using spoofed identities is on the rise across the continent. As of today. there are over 43 million active users of Truecaller in Africa.

The enterprise solution dubbed Truecaller Business Identity allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and the logo of the organisation. The new solution brings greater trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Trueccller.

Apart from adding trust and reducing the possibility of fraud, a Verified Business badge can be a big boom for startups and businesses who are brand conscious and want to accurately present the name of their entity, logo and give their customers the satisfaction of knowing exactly who they are conducting business with. The new feature also allows businesses to drive efficiency in their communications while improving call-pickup rates for genuine and important calls.

Speaking during the launch, Director of Business Development in Africa, Zakaria Hersi, said: “Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level. Trust is at the heart of everything we do and with so much of our lives lived through our phone, we need to ensure that our communication happens in a safe environment.’’