61m Nigerians to enjoy free morning calls

AN initiative that will see the about 61 million MTN subscribers in Nigeria, enjoy free 30 minutes calls every morning has been introduced.
   
Tagged: ‘Good Morning Nigeria (GMN)’, the initiative was brought together by leading media buying and planning agency, Media Perspectives, in collaboration with ARM, Coca-Cola, Jumia, Leadway, Mansard and Samsung Electronics. The MTN Nigeria platform was adopted because of its current reach in the country.
   
GMN, a corporate social responsibility (CSR), as well as advertising-funded initiative, will enable subscribers enjoy free talk time within the hours of 5am to 8am daily. The initiative, which has kicked off on May 29, requires callers to subscribe to make them eligible to enjoy free calls.
   
Speaking during a press conference to announce the GMN initiative, the Managing Director/Chief Executive Officer, Media Perspectives, Tayo Oyedeji, stated that the campaign was a CSR initiative conceived to enable phone users to make extended phone calls.