American technology firm, Google, has opened applications for the 2025 Startups Accelerator Africa programme.
The programme, now in its seventh year, is a three-month initiative designed to support early-stage startups using artificial intelligence (AI) to address Africa’s most pressing challenges.
The Accelerator is open to Seed to Series A startups based in Africa that are building AI-first solutions. Startups must have a live product, at least one founder of African descent, and a clear vision for responsible AI innovation.
According to Google, selected participants will receive, among other things, dedicated technical mentorship from Google and industry experts, up to $350,000 in Google Cloud credits, access to a global network of investors, partners, and collaborators, workshops focused on technology, product strategy, people leadership, and AI implementation
Google noted that AI’s potential to accelerate Africa’s development is real, and it is investing in ensuring that African startups lead that charge. According to McKinsey, AI could add $1.3 trillion to Africa’s economy by 2030, but only if bold innovation is supported at the grassroots.
Head of Startup Ecosystem, Africa at Google, Folarin Aiyegbusi, said: “Startups are Africa’s problem solvers. With the right resources, they can scale their impact far beyond local communities.
“This programme reflects our belief that AI can be transformative when shaped by those who understand the context deeply.”
Google revealed that since 2018, the program has supported 140 startups from 17 African countries. These alumni have raised more than $300 million in funding and created over 3,000 jobs. Many are now regional and global leaders in their categories.
Citing Crop2Cash – an agritech platform and alumni of the programme- as an example, Google said the startup is using AI to digitally onboard smallholder farmers, build their financial identities, and provide them with access to credit, traceable payments, and productivity tools.
Through these efforts, Crop2Cash is improving agricultural outcomes and unlocking economic opportunity for farmers who have long been excluded from formal systems—illustrating the kind of impact that’s possible when African startups receive the support they need to scale,” it added.
