MTN Nigeria has expressed its commitment to promoting football and other sports in Nigeria and using sports as a tool to foster peace and unity among Nigerians.

To this end, the organisation has hosted an English Premier League (EPL) watch party in the Federal Capital Territory (FCT) to bring the excitement of the Premier League to football fans in the city and also leverage the experience to promote its products and services.

Speaking during the event, Usman Mohammed, Senior Lead, Sales Trainer and Development at MTN FCT, said the watch party was organised to create a fun and relaxed atmosphere for customers while introducing them to MTN’s offerings.

Mohammed stated that the gathering is part of MTN’s broader football engagement strategy to deepen fan experiences and strengthen brand affinity, adding that the initiative is also aimed at strengthening customer relations and increasing market visibility.

He said, “This is a simple initiative to connect with our customers, create awareness, and put smiles on their faces. We sent out SMS invitations to people living around the area, and the turnout has been impressive,” he said.

Mohammed observed that the event also served as a platform to introduce MTN products such as free SIM card activation, data devices, and the MoMo Wallet — a payment service bank that allows users to send and receive money across all networks, including in some African countries.

“We want to bring more customers to our network; you can see, a lot of people are smiling as they are watching the football, we are selling our products, creating awareness, and at the end, we are generating revenue.

“Our team is here to guide attendees through our various services. We’re also opening MoMo Wallets for interested customers. It’s part of our strategy to grow our customer base and market share,” Mohammed explained.

During the watch party, fans enjoyed live EPL matches, including the Manchester United vs. Brentford game and the match between Chelsea and Liverpool.

Mohammed emphasised that MTN’s goal is to maintain its position as a market leader through innovative engagement strategies.

“We’re doing something different. You don’t often see other telecom companies organising watch parties like this. It’s a creative way to reach out to the community,” he said.

He noted that similar events were taking place simultaneously in other parts of the country, including Kano and rural communities, where MTN set up open-air viewing centres to reach customers at the grassroots.

“It’s not just about the city. We’ve extended this experience to villages and small towns. Even in places like Gwagwalada and Lugbe, customers are watching matches under canopies, enjoying the same experience,” he said.

Mohammed observed that MTN has been adhering strictly to policies from the Nigerian Communications Commission (NCC) and the National Identity Management Commission (NIMC).

“One of the challenges we face now is the restriction on multiple SIM registrations per customer, which we comply with. Also, when NIMC systems are down, it affects our operations—but we understand it’s beyond our control,” he said.

He appreciated the customers for their continued loyalty and promised that MTN would maintain its quality service and expand offerings.

“We have good coverage, consistency, and reliability. That’s why customers stay with us. We’re grateful for their trust and will continue to deliver value,” he added.