{"id":100374,"date":"2026-05-17T15:51:38","date_gmt":"2026-05-17T15:51:38","guid":{"rendered":"https:\/\/tv.guardian.ng\/?p=100374"},"modified":"2026-05-17T09:52:20","modified_gmt":"2026-05-17T09:52:20","slug":"honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/","title":{"rendered":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"kxKZDTJSjgnKV0G1w6c\"><\/script><\/div><br><br><p>\nChief Executive Officer Toshihiro Mibe said the company&#8217;s new growth strategy would continue to pursue carbon neutrality. However, he said the company still needed to work on hybrids and regular internal combustion engine models as well, not just EVs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief Executive Officer Toshihiro Mibe said the company&#8217;s new growth strategy would continue to pursue carbon neutrality. However, he said the company still needed to work on hybrids and regular internal combustion engine models as well, not just EVs.<\/p>\n","protected":false},"author":2,"featured_media":100375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-100374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV<\/title>\n<meta name=\"description\" content=\"Chief Executive Officer Toshihiro Mibe said the company&#039;s new growth strategy would continue to pursue carbon neutrality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"Chief Executive Officer Toshihiro Mibe said the company&#039;s new growth strategy would continue to pursue carbon neutrality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-17T15:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/05\/vv-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"475\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts\",\"datePublished\":\"2026-05-17T15:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/\"},\"wordCount\":63,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/05\\\/vv-2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/\",\"name\":\"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/05\\\/vv-2.jpg\",\"datePublished\":\"2026-05-17T15:51:38+00:00\",\"description\":\"Chief Executive Officer Toshihiro Mibe said the company's new growth strategy would continue to pursue carbon neutrality.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/05\\\/vv-2.jpg\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/05\\\/vv-2.jpg\",\"width\":475,\"height\":267,\"caption\":\"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV","description":"Chief Executive Officer Toshihiro Mibe said the company's new growth strategy would continue to pursue carbon neutrality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/","og_locale":"en_US","og_type":"article","og_title":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV","og_description":"Chief Executive Officer Toshihiro Mibe said the company's new growth strategy would continue to pursue carbon neutrality.","og_url":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/","og_site_name":"GuardianTV","article_published_time":"2026-05-17T15:51:38+00:00","og_image":[{"width":475,"height":267,"url":"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/05\/vv-2.jpg","type":"image\/jpeg"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts","datePublished":"2026-05-17T15:51:38+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/"},"wordCount":63,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/05\/vv-2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/","url":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/","name":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/05\/vv-2.jpg","datePublished":"2026-05-17T15:51:38+00:00","description":"Chief Executive Officer Toshihiro Mibe said the company's new growth strategy would continue to pursue carbon neutrality.","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2026\/05\/vv-2.jpg","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/05\/vv-2.jpg","width":475,"height":267,"caption":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts"},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/honda-reports-first-loss-since-1957-as-it-waters-down-ev-strategy-but-shares-rise-on-2026-forecasts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"Honda reports first loss since 1957 as it waters down EV strategy, but shares rise on 2026 forecasts"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/100374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=100374"}],"version-history":[{"count":1,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/100374\/revisions"}],"predecessor-version":[{"id":100376,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/100374\/revisions\/100376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/100375"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=100374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=100374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=100374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}