{"id":105929,"date":"2026-06-28T12:50:59","date_gmt":"2026-06-28T12:50:59","guid":{"rendered":"https:\/\/tv.guardian.ng\/?p=105929"},"modified":"2026-06-28T09:15:00","modified_gmt":"2026-06-28T09:15:00","slug":"why-african-fashion-is-so-captivating","status":"publish","type":"post","link":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/","title":{"rendered":"Why African fashion is so captivating"},"content":{"rendered":"<div class=\"dailymotion-player\"><script src=\"https:\/\/geo.dailymotion.com\/player\/x1ee8e.js\" data-video=\"k2REnJMEnj7wx2H89rU\"><\/script><\/div><br><br><p>\nToday, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It&#8217;s not just worn \u2014 but it&#8217;s the stories that Africans tell and that Africans live in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It&#8217;s not just worn \u2014 but it&#8217;s the stories that Africans tell and that Africans live in.<\/p>\n","protected":false},"author":2,"featured_media":105949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gam_disable_ads":false,"footnotes":""},"categories":[1535],"tags":[17746,41413],"class_list":["post-105929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","tag-african-fashion","tag-captivating"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why African fashion is so captivating - GuardianTV<\/title>\n<meta name=\"description\" content=\"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It&#039;s not just worn \u2014 but it&#039;s the stories that Africans tell and that Africans live in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why African fashion is so captivating - GuardianTV\" \/>\n<meta property=\"og:description\" content=\"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It&#039;s not just worn \u2014 but it&#039;s the stories that Africans tell and that Africans live in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/\" \/>\n<meta property=\"og:site_name\" content=\"GuardianTV\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T12:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/06\/ff-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"767\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abiodun Ogundairo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abiodun Ogundairo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/\"},\"author\":{\"name\":\"Abiodun Ogundairo\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\"},\"headline\":\"Why African fashion is so captivating\",\"datePublished\":\"2026-06-28T12:50:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/\"},\"wordCount\":53,\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/ff-7.jpg\",\"keywords\":[\"African fashion\",\"captivating\"],\"articleSection\":[\"Africa\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/\",\"name\":\"Why African fashion is so captivating - GuardianTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/ff-7.jpg\",\"datePublished\":\"2026-06-28T12:50:59+00:00\",\"description\":\"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It's not just worn \u2014 but it's the stories that Africans tell and that Africans live in.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/ff-7.jpg\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/06\\\/ff-7.jpg\",\"width\":767,\"height\":432,\"caption\":\"Afrimaxx - Why African fashion is so captivating\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/why-african-fashion-is-so-captivating\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why African fashion is so captivating\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#website\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"name\":\"GuardianTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#organization\",\"name\":\"GuardianTV\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"contentUrl\":\"https:\\\/\\\/gtvcdn.guardian.ng\\\/2026\\\/09\\\/5SUudJ8m-oZUN2RNk-Logo-white.png\",\"width\":600,\"height\":96,\"caption\":\"GuardianTV\"},\"image\":{\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/#\\\/schema\\\/person\\\/a7ea396ab9bae73d4845496dbad885f1\",\"name\":\"Abiodun Ogundairo\",\"url\":\"https:\\\/\\\/guardian.ng\\\/tv\\\/author\\\/abiodun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why African fashion is so captivating - GuardianTV","description":"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It's not just worn \u2014 but it's the stories that Africans tell and that Africans live in.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/","og_locale":"en_US","og_type":"article","og_title":"Why African fashion is so captivating - GuardianTV","og_description":"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It's not just worn \u2014 but it's the stories that Africans tell and that Africans live in.","og_url":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/","og_site_name":"GuardianTV","article_published_time":"2026-06-28T12:50:59+00:00","og_image":[{"width":767,"height":432,"url":"https:\/\/s3.eu-west-1.amazonaws.com\/tv.guardian.ng\/2026\/06\/ff-7.jpg","type":"image\/jpeg"}],"author":"Abiodun Ogundairo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abiodun Ogundairo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#article","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/"},"author":{"name":"Abiodun Ogundairo","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1"},"headline":"Why African fashion is so captivating","datePublished":"2026-06-28T12:50:59+00:00","mainEntityOfPage":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/"},"wordCount":53,"publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"image":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/ff-7.jpg","keywords":["African fashion","captivating"],"articleSection":["Africa"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/","url":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/","name":"Why African fashion is so captivating - GuardianTV","isPartOf":{"@id":"https:\/\/guardian.ng\/tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#primaryimage"},"image":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#primaryimage"},"thumbnailUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/ff-7.jpg","datePublished":"2026-06-28T12:50:59+00:00","description":"Today, Afrimaxx is in menswear mode. Across Africa, fashion is not just about trends, because style is more than just decoration. It's not just worn \u2014 but it's the stories that Africans tell and that Africans live in.","breadcrumb":{"@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#primaryimage","url":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/ff-7.jpg","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/06\/ff-7.jpg","width":767,"height":432,"caption":"Afrimaxx - Why African fashion is so captivating"},{"@type":"BreadcrumbList","@id":"https:\/\/guardian.ng\/tv\/why-african-fashion-is-so-captivating\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guardian.ng\/tv\/"},{"@type":"ListItem","position":2,"name":"Why African fashion is so captivating"}]},{"@type":"WebSite","@id":"https:\/\/guardian.ng\/tv\/#website","url":"https:\/\/guardian.ng\/tv\/","name":"GuardianTV","description":"","publisher":{"@id":"https:\/\/guardian.ng\/tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guardian.ng\/tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/guardian.ng\/tv\/#organization","name":"GuardianTV","url":"https:\/\/guardian.ng\/tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/","url":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","contentUrl":"https:\/\/gtvcdn.guardian.ng\/2026\/09\/5SUudJ8m-oZUN2RNk-Logo-white.png","width":600,"height":96,"caption":"GuardianTV"},"image":{"@id":"https:\/\/guardian.ng\/tv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/guardian.ng\/tv\/#\/schema\/person\/a7ea396ab9bae73d4845496dbad885f1","name":"Abiodun Ogundairo","url":"https:\/\/guardian.ng\/tv\/author\/abiodun\/"}]}},"_links":{"self":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/comments?post=105929"}],"version-history":[{"count":1,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105929\/revisions"}],"predecessor-version":[{"id":105950,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/posts\/105929\/revisions\/105950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media\/105949"}],"wp:attachment":[{"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/media?parent=105929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/categories?post=105929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guardian.ng\/tv\/wp-json\/wp\/v2\/tags?post=105929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}